Dave Mickschl Email & Phone Number

Greater Sacramento

Sacramento, California Area

As a Market Manager, I am responsible for all aspects of multiple distributors business. This includes inventory management, new item roll outs and brand activation plans. I will also work on the development of monthly/yearly business objectives and sales incentive planning.Additional responsibilities include:▪ Provide insights and monthly recommendations to Director of Sales and NationalAccounts Manager to aid in execution of the strategic business plan.▪ Build partnerships at all distributors and key accounts through telling of the Saint Archerstory and the lifestyle/brand we represent▪ Train and work with Sales and Marketing Representatives to develop strong selling andclosing skills with a focus on Saint Archer’s outstanding beer portfolio.

Phoenix, Arizona

Build and execute local market strategies for Arizona and Las Vegas, ensuring brand, channel and retail marketing alignment with National Brand plans and initiatives.Negotiate and build mutually beneficial alliance partnerships with collegiate and professional sports franchises for the state of Arizona and Las Vegas.Develop and execute best practice brand activation plans, successfully extending brand awareness, trial and adoption with target consumer, creating unique consumer experiences and increased sales.Plan, negotiate and execute multi million-dollar operation budget for the Management Unit.Utilize mixed marketing analysis to plan and execute local Management Unit media budgets. Mediums including: digital, social, outdoor, radio, television and print. Review quarterly analysis to optimize and re-deploy assets where necessary to gain greatest efficiency and return on investment.Provide marketing and sales support for network of 12 distributors covering two states and a field sales team of 16 with a total volume plan of 1.5+ MM bbls.

Sacramento, California Area

Regional Account Supervisor for a marketing and promotions agencyTwelve years experience in developing and executing regional field marketing programs, consumer promotions, retail account programs and other local initiatives for the MillerCoors brand portfolioLead creative development and production of point of sale and merchandise for all regional business area initiativesAssist in leveraging all regional business area alliances, partnerships, and venue sponsorships including:- San Francisco Giants- San Francisco 49ers- Oakland Raiders- Oakland Athletics- San Jose Sharks- Sacramento Kings- National Finals Rodeo- NFL Super Bowl- NHL Stadium Series- Phoenix Open- Shriners Open- NASCAR – Las Vegas, Phoenix- Arizona State University Athletics- UNLV AthleticsAssist with the management of special requests and projects for Distributors within the MillerCoors networkManagement, strategic planning and ROI fulfillment of radio, print and digital media dollars for the business area ($4M per year)Responsible for the financial management of all projects (budget reconciliation, invoices, purchase orders)Participated in market crew-drives during key selling seasons/events

Minneapolis, Mn

Account Executive for a full-service advertising agency• Managed daily activities on two worldwide brands• Assisted and supported the business development through managing projects and developing broader and deeper client relationships• Communicated all significant project information between Creative and Production teams• Guided the introduction and conclusion of all projects• Properly managed all timeline, budget and billing aspects of the client’s business• Prepared weekly status reports for client and agency

Bs, Education

Activities and Societies: Twin Cities American Association Of Advertising AgenciesWinner 4A's Institute Program March 2001

Education record