Senior Director, Event Analytics
CurrentLead and manage a team of analysts who derive insights from event data to help our client, supplier and internal business stakeholders inform business decisions and drive results. Create data-driven insights strategy and partner with IT to develop underlying data strategy. Develop and deploy analytics, consultation and Tableau-based consultative tools, including benchmarking, business review, behavioral analytics and other business analysis solutions. Established and developed the vision for the Maritz Data Insights Alliance center of excellence, a cross-business collaboration of 7 independently-led, market-centric analytics teams, with the intent to cross-utilize talent and identify revenue and cost-optimization opportunities.