Dave Munson Email & Phone Number

Detroit

• Key contact with overall responsibility of managing integrated advertising for a variety of accounts• Lead teams in the development of brand communications and manage all facets of program execution from inception through completion - including go to market strategies, integrated creative development and implementation• Responsible for the financial integrity and profitability of accounts, as well as proactively pursuing opportunities for growth• Manage internal and external relationships to ensure that all integrated communications – including but not limited to Broadcast, Digital, OOH, Print and specialty creative – support brand objectives• Has resulted in across-the-board increases in key measures and position in the marketplace for a number of accounts

• Directed the agency’s day-to-day core client relationships and managed all staff - including creative, production and media teams to meet client brand objectives • Responsible for all account initiatives including brand communications, budgeting, strategic development, market research and tactical planning• Developed integrated advertising strategies and tactics based on client needs in various markets• Managed brand campaigns that exceeded client success measures for 8 straight quarters

• Analyzed trends of automotive manufacturers and their dealers to provide in-depth solutions far a variety of business challenges in an ever-increasing competitive landscape• Developed a business case and implemented a comprehensive strategic communications plan that resulted in significant business growth

• Responsible for analysis, negotiation and management of all regional sports sponsorships, including management of localized events and promotions to increase brand awareness• Developed and implemented a seven state regional sports marketing and communications strategy to support the Nextel brand• Developed regional advertising campaign to support sales channels in area markets• Responsible for integration activities following internal company merger of sales regions • Managed collateral programs for regional corporate and co-op sales channels • Increased Brand Awareness numbers and exceeded national averages in 14 of 15 markets

• Managed internal team responsible for the development of marketing communications for national wireline and broadband provider • Developed integrated marketing plan to increase brand awareness and sales in vertical markets and managed accounts for identified strategic business partners• Increased visibility and market share through business partnerships and affinity programs which increased market share

Ba, English Language And Literature

Ms, Sports Management And Communications