Marketing Director
CurrentProudly serving the Baltimore, Washington, and Annapolis areas over the last four decades, Broadway Services Inc. provides quality service to our valued clients. You can find our 1,500 employees working in 300 locations daily, providing security, janitorial, shuttle transportation, transport of cargo, parking services, facility management and fingerprinting to keep your business running smoothly.As Marketing Director for Broadway Services, our team continues to develop a strong brand foundation that is built on the company brand since 1982. The company’s brand presence is of utmost importance and it is optimally fueled by an understanding and investment in the most current media opportunities. Since working at Broadway Services, my team and I have rebranded, redesigned the website, implemented a social media strategy to include consistent organic postings on Facebook and LinkedIn paired with paid ads on Google, Linked In and Facebook, and managed the BSI Google My Business account. We have also introduced several direct mail campaigns to targeted lists. This online strategy and offline strategy has proved successful for brand awareness and reaching our target market.
