Dave Perrine Email & Phone Number

Wixom, MI, US

Greater Detroit Area

Provide strategic marketing consulting to Fortune 500 clientsIdentify opportunities to improve / optimize marketing program performanceDevelop marketing campaigns that align with client goals, including targeting recommendations, test & learn opportunities, and financial forecasts Manage client relationships and identify opportunities to grow those.

Livonia, Michigan

• Manage print and digital analytic services for the Grocery, Drug and Mass Retail Division
• Develop relationships with key client contacts to secure their trust and agreement in data sharing and methodologies
• Work in lock-step with Sales & Marketing leaders to identify necessary analytic products and services to support incremental business
• Collaborate with media planning, research and data teams to implement services and support client needs

Livonia, MI

• Provided superior analytic services and consumer insights enabling Sales Executives to leverage and grow business with clients in the CPG and Grocery industries
• Developed analytic methodologies and reporting insights to drive profitable, incremental sales for suite of print and digital media services
• Leveraged custom research and syndicated consumer research (i.e. BIGresearch, IRI, NCH, Scarborough) to support positioning of media products
• Identify client pain points & evaluate data to support development of media solutions

Livonia, MI

• Collaborated with Sales & Marketing to develop analytic services for evaluating print promotions
• Leveraged custom survey research, test and control design methods, redemption management and consumer insights to support Sales in driving incremental client business through innovative measurement services

Livonia, MI

• Provided detailed recommendations to Sales and Marketing for planning cost effective direct mail solutions to meet client’s promotional objectives
• Achieved expert level knowledge in direct mail planning including program consultation, mail piece design, USPS postage specifications, mailing list and targeting requirements, and sampling planning
• Negotiated with vendors to optimize cost savings enabling Sales to provide competitive bids to clients

Livonia, MI

• Coordinated planning, execution, reporting and presentation of results for coupon redemption tracking among direct mail and newspaper print promotions in automotive, optical, grocery retail, and food service industries
• Consulted with internal sales and clients to determine the analytical objectives for each program
• Managed analysis of redemption rates and ROI via a proprietary redemption tracking measurement system
• Recommended strategies to improve response rates based on offer mix, promotion timing, and media selection

Livonia, Michigan

Coached and mentored high school diving team including top 10 state diver.

• Developed marketing plans for local album releases; distributed targeted mailings
• Negotiated performance contracts, radio shows and newspaper interviews
• Designed promotional material including media kits, flyers, posters and on site merch displays
• Coordinated album production, studio time, artwork design, disc pressing, merch and distribution

Bba, Marketing

Activities and Societies: -Represented the UofM-Dearborn School of Business at the EDS Intercollegiate Case Competition in 1997 -1st place.

Associate'S Degree, Science

Activities and Societies: Student Activities Board - Public Relations officer; Writer for the Schoolcraft Connection newspaperBroke the.