Brand communications, public relations and integrated marketing — outdoor sports, active lifestyle, adventure travel. • Establish and direct client strategy for public relations, integrated communications and paid media. • Lead multiple account teams charged with delivery of goal- and sales-focused results, including annual planning and ROI-led reporting. • Experience across many different aspects of communications, including branding, brand communication strategy, public- and media-relations, content development, social and digital media, paid media, crisis communications and events. • Extensive network of media relationships with national and regional print, online and broadcast journalists. • Extensive experience in team leadership and business development. • Direct brand experience includes Outdoor Research, SCARPA footwear, W.L. Gore & Associates, Rossignol, Gregory packs, Petzl and others. Many clients I work with have been with the agency for five to more than 10 years.

• Directed and managed cilient public-relations and communications strategy, including message development and brand positioning. • Oversaw all media-relations efforts, including targeting appropriate trade, endemic and lifestyle media, managing contact lists, creating press kits, press releases and other media material, directing media tours and handling press inquiries. • Clients included outdoor and outdoor lifestyle brands and travel and tourism properties.

• Wrote and edited copy for a variety of commercial clients and businesses, including projects for public relations, marketing collateral, advertising, fundraising and web. • Freelance editorial work, including projects for outlets including the Salt Lake Tribune.

• Oversaw the entire news production and graphic design production process for weekly and daily newspapers. Directed and edited 35-plus stories per week. • Reported and wrote news and feature stories. Supervised nine-person editorial team. Worked with staff to improve writing and reporting skills. • Established and maintained contacts with a wide range of community members, special interest groups, local, state and federal agencies.• Directed coverage of controversial issues, balancing readership needs with the interests of a wide range of sources and readers. • Winner of numerous National Newspaper Association and Wyoming Press Association awards for excellence in reporting and writing.

• Reported and wrote extensively about public lands, outdoor recreation, wildlife and natural resource issues in and around Jackson Hole and Grand Teton and Yellowstone Parks. • Covered growth and planning issues, town and county government, and state and national political issues as they pertained to the Jackson Hole area. • Delivered 8 to 12 stories per week. • Developed wide sources and contacts in the Jackson community and in Wyoming politics. • Winner of several Wyoming Press Association awards for reporting/writing excellence.

• Outdoor equipment retail sales and special event coordination. • Skied 60-plus days per winter.

• Learned all aspects of reporting, writing and newsroom operation, including working as a general-assignment reporter, in a school credit-based journalism program that I coordinated between this metro-area newspaper and my college.