Dave has over 25 years of marketing, strategic planning and consumer insight experience across a variety of business and marketing models. Dave specializes in identifying opportunities for organic growth by developing insights into buyer/user motivations and marketing effectiveness. He has developed proprietary methods and processes in the areas of opportunity identification, brand and trademark architecture, segmentation, strategic/brand planning and the measurement of marketing effectiveness.Prior to forming RPM, Dave managed several strategic accounts, including MillerCoors, Vodafone (Europe) and sanofi-aventis at Zyman Group. At Zyman he also led the Consumer Insight and Research group and contributed to the internal strategic planning and direction of the firm.Dave is known and respected for his thought leadership, creativity and ability to develop solutions that leverage insight into actions that drive growth. Dave has served as Director of Worldwide Research for The Coca-Cola Company. There he was responsible for consumer research and insights that provided the foundation for worldwide brand positioning and marketing strategies for all global brands. Under his leadership his department pioneered the use of occasion-based segmentation as a means to identify growth opportunities. At Coke he also developed an approach to connect global brands to local opportunities for growth. The contributions of his department were recognized by the organization as instrumental in driving growth from 9 to 15 billion unit cases sold.Before working at Coca-Cola, Dave managed strategic research at Kraft Foods and Johnson & Johnson. While at Kraft, Dave received the President’s Award for contribution to the growth of the POST® Cereal division.Dave received a BS in Business Administration from the University of North Carolina at Chapel Hill.