Dave Ziegler

Dave Ziegler Email and Phone Number

Owner - Dave Ziegler's Dry Humor Cards @
Dave Ziegler's Location
Downingtown, Pennsylvania, United States, United States
Dave Ziegler's Contact Details

Dave Ziegler personal email

n/a

Dave Ziegler phone numbers

About Dave Ziegler

Direct marketing expert, with proficiency in both client-side and agency-side roles. Responsible for integrated multi-channel direct marketing programs from strategy through to in-market launch, with proven ability to achieve or surpass financial goals. Extensive experience in Customer Acquisition, Customer Marketing, Lead Generation and Retention campaigns. Strong communicator and cross-functional team builder. Strong financial and analytical acumen, with experience in campaign and divisional P&L, and tracking, analysis, forecasting and reporting of results.

Dave Ziegler's Current Company Details
Dave Ziegler's Dry Humor Cards

Dave Ziegler'S Dry Humor Cards

Owner - Dave Ziegler's Dry Humor Cards
Dave Ziegler Work Experience Details
  • Dave Ziegler'S Dry Humor Cards
    Owner
    Dave Ziegler'S Dry Humor Cards Jan 2022 - Present
    Downingtown, Pa
    Currently for sale at Morgantown Coffee House
  • Wegmans Food Markets
    Pricing Coordinator
    Wegmans Food Markets 2018 - 2021
    Downingtown, Pa
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  • Colonial Penn Life Insurance
    Direct Marketing Specialist
    Colonial Penn Life Insurance May 2017 - Aug 2017
    Philadelphia, Pa
    Responsible for direct mail life insurance campaigns to senior market prospects and customers.
    View
  • Quattro
    Account Director
    Quattro 2014 - 2017
    Berwyn, Pennsylvania
    Managed direct marketing programs for multiple insurance clients at Quattro, a full service direct marketing advertising agency. Was responsible for the programs from marketing strategy through to in-market launch, as well as for the day-to-day client relationships. Utilized agency resources and external vendors to deliver flawlessly executed projects on time and on budget. Focused on customer acquisition, retention and fulfillment programs for Medicare clients through the marketing of Medicare Supplement and Medicare Advantage products. Responsible for or collaborated on:• Marketing Strategy• Creative Development and Messaging• Traditional and Digital Channels• Segmentation and Targeting• Statistical Modeling• A/B Testing• Data Processing• Mail File Creation• Campaign Reporting and Analytics• Program Optimization Recommendations • Competitive and Industry Research• Client Presentations• Budgets• Website Builds• Brand Guideline Adherence• Legal Compliance
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  • Fwd>Direct
    Account Supervisor
    Fwd>Direct 2012 - 2014
    Downingtown, Pennsylvania
    Fwd>direct was a full service direct marketing advertising agency that was acquired by Quattro in 2014. After the acquisition, my clients and job responsibilities basically transferred to Quattro as they were, so my experience at fwd>direct essentially mirrors what I have listed for Quattro.
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  • Fitzgerald Spector Inc
    Marketing Director
    Fitzgerald Spector Inc 2011 - 2012
    Fort Washington, Pennsylvania
    Developed and executed targeted marketing campaigns for Fitzgerald Spector, a manufacturer's representative for electrical products. Responsible for inside sales functions, with an emphasis on growing revenue and managing external relationships.
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  • Transamerica (Formerly Aegon, Providian And National Liberty)
    Marketing Director
    Transamerica (Formerly Aegon, Providian And National Liberty) 2000 - 2010
    Exton, Pennsylvania
    Responsible for Customer Acquisition and Customer Marketing programs from strategy to in-market, offering multiple insurance products within each discipline. These were a multi-million dollar program areas, and core revenue and profit producers for the company.Customer Acquisition and Retention• Responsible for Customer Acquisition Life Insurance programs utilizing multiple distribution channels to generate new customers with a positive profit outlook on a stand-alone basis, as well as a high propensity to purchase additional products in the future. • Conducted complex analyses on which to base changes to how Customer Acquisition Life Insurance programs were measured and evaluated. The key components included determining the long-term value of a new customer or prospect to the company based on their inbound product and channel, and incorporating that into the calculation of up-front volume and spending targets to increase sales and revenue, and more accurately define success for Customer Acquisition Life Insurance programs.• Designed a prescription drug plan retention program that successfully preserved the customer base both during and after Medicare Part D’s introduction.Customer Marketing• Managed the insurance customer base as three high-level segments, (1) active customers, (2) former customers, and (3) prospects that asked for information but never purchased. Next-level segmentation was by type(s) of insurance product(s) owned.• Designed and managed Customer Marketing programs by the above segments. Offers were segmented, and could vary by any variable that statistical models identified as significant in terms of predicting likelihood to buy. • These segmented offers were tested into using A/B test scenarios that were structured to clearly measure one approach versus another, as well as measure the value of using a particular variable for segmentation purposes to determine if it was beneficial to do so.
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Dave Ziegler Skills

Direct Marketing Marketing Integrated Marketing Direct Mail Customer Acquisition Email Marketing Lead Generation Multi Channel Marketing Strategy Market Planning Segmentation Database Marketing B2b Marketing Crm Management Analytics P&l Management Vendor Management Customer Marketing Customer Relationship Marketing Financial Forecasting Financial Analysis Managing Distribution Channels Test Design Creative Direction Sales Customer Relationship Management Integrated Multi

Dave Ziegler Education Details

Frequently Asked Questions about Dave Ziegler

What company does Dave Ziegler work for?

Dave Ziegler works for Dave Ziegler's Dry Humor Cards

What is Dave Ziegler's role at the current company?

Dave Ziegler's current role is Owner - Dave Ziegler's Dry Humor Cards.

What is Dave Ziegler's email address?

Dave Ziegler's email address is zi****@****ast.net

What is Dave Ziegler's direct phone number?

Dave Ziegler's direct phone number is (877) 877*****

What schools did Dave Ziegler attend?

Dave Ziegler attended Bloomsburg University Of Pennsylvania, Drexel University - Lebow College Of Business.

What skills is Dave Ziegler known for?

Dave Ziegler has skills like Direct Marketing, Marketing, Integrated Marketing, Direct Mail, Customer Acquisition, Email Marketing, Lead Generation, Multi Channel Marketing, Strategy, Market Planning, Segmentation, Database Marketing.

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