As a Data & System Analyst at the Canada Council for the Arts, I review and analyze data, validate financial information for accuracy, and create detailed reports to support high-level decision-making. I also lead key aspects of the ongoing rebranding of CADAC (www.cadac.ca), directing a cross-functional team and external consultants to benchmark against industry competitors, conduct customer surveys, expand our products and services and implement strategic improvements. Additionally, I played a key role in the development of the new CADAC platform, which was completely rebuilt on Microsoft Dynamics. My work also involves coordinating with stakeholders to improve platform accessibility, conducting user acceptance testing, and supporting change management during platform migration and launch.

As President of Vertikal Alliance Inc., I operate online businesses, primarily Evernude™ [www.evernudeunderwear.com], I manage and oversee all aspects of logistics from inventory, fulfillment, and imports to marketing, customer service, accounting and website management. I have successfully managed over $850,000 in online advertising budgets, acquiring 35,000+ customers. I have developed strong expertise in utilizing software and AI tools to optimize processes, enhance data attribution, and refine marketing strategies.In addition to my core businesses, I also serve as a strategic advisor to startups and other businesses.

Rockets to the Moon brought me on board as a strategic advisor, where I developed branding and marketing strategies for various contracts, enhancing brand positioning and driving marketing initiatives to support growth.

I served as an early marketing & strategy advisor for Sharechest. In this role, I oversaw Sharechest's social media & marketing and advised on the go-to-market strategy.Sharechest empowers investors & businesses by streamlining connections through technology.

As the founder of Ellimen Design, I built a successful men’s fashion brand with a social media following of over 40,000. I personally designed and sourced a range of men's accessories, selling them direct-to-consumer through the brand’s website, www.ellimendesign.com. In addition to product design, I managed all aspects of the business, including paid advertising campaigns, influencer marketing partnerships, and order fulfillment. My hands-on approach allowed me to cultivate strong customer relationships and drive consistent brand growth through strategic marketing efforts and seamless operations.

As a Business Development Manager, I was responsible for driving growth by qualifying leads, training, and leading a team of Sales Associates to meet sales targets and client needs. This role involved:-Onboarding, training, and managing a team of Sales Associates.-Advising and consulting clients on their housing and investment needs.-Maintaining proactive relationships with clients and stakeholders, including mortgage and insurance brokers, enhancing service offerings and client satisfaction.-Cold calling to build, secure, and manage a client database, actively expanding the customer base.-Representing the brokerage at conferences and tradeshows, promoting the brand and networking with other industry leaders to create strategic connections and attract new clients. -Scheduling and coordinating buyer meetings, property showings, and home evaluations.-Compiling commissions and fees and preparing invoices.

As Executive Team Leader for ACN, I built, led, and trained a team of over 100 representatives, acquiring over 500 customers through various channels, including cold calling from the Yellow Pages and conducting door-to-door sales. I was responsible for training representatives on both sales and leadership skills, organizing group training sessions, sales calls, and team sales meetings to ensure continuous development and motivation. My leadership focused on driving performance, improving sales strategies, and fostering a collaborative team environment.

[2 years with Peter Miliken, and 1 year with Andrew Sheer]- Greeting and Hosting diplomats, senators, the Right Honorable Prime Minister, members of Parliament and guests into the office- Responsible for the correspondence & communication with inside and outside sources- Writing speeches for the Speaker - Assisting the Speaker with research and other duties - Helping with the preparation and organization of events organized by the Speaker’s office

Summer of 2010 (Summer Student Position).- Answering the House of Commons Security’s general information emails and phone lines and responsible for other reception duties- Responsible for the inventory, organization and creation of classified documents- Helping with the organization and distribution of the payroll- Designing and creating graphics and promotion materials- Compiling, entering and sorting highly confidential data

Summers of 2008, 2009 & 2011- Crew management- Work order coordination- Operating and maintaining machinery- Working on various work orders for both Catholic and Public School Districts

-Assisting Members of Parliament, Chair Occupants and Table Officers by delivering important documents, messages, and materials within the Chamber during sittings.-Supporting parliamentary protocol and ceremonial events, such as the Speaker’s Parade and the Speech from the Throne.-Facilitating communication by acting as a liaison between parliamentary officials and other members of the House.-Preparing and distributing official documents during House proceedings, ensuring members had access to essential information.-Providing client service to MPs and parliamentary staff by ensuring that their needs were met during sessions.-Learning and applying parliamentary traditions, contributing to the flow of daily operations within the House of Commons.-Engaging in teamwork with your fellow pages to ensure smooth and efficient processes, while learning from senior parliamentary officials.-Representing the Page Program at schools and public forums, delivering presentations and promoting the program.