David Coram Email & Phone Number

Woodinville, Wa

Greater Seattle Area

Woodinville, Wa

Product Development, Market Research, Manufacturing and Training Resources• Analyzed market and developed new products for Alvarez, Yairi and Ampeg• Visited factories to refine designs and evaluate production lines• Developed training materials, trained sales reps and tech support personnel, visited and trained key accounts• Established and supervised guitar shop team, oversaw final inspection and setup• Collaborated with marketing department to prepare successful product launches• Managed lifecycle of products including forecasting and inventory position

Product Development, Market Research and Inside Sales• Sales Representative for over 150 accounts • Supported Outside Sales Reps• Supervised, assisted and trained Inside Sales Team• Advised International Product Development Team on upcoming products• Partnered with National Accounts Manager and Mass Market Manager on inventory forecasting• Delivered product training for National Accounts and Inside Sales team

Edmonds, Wa

Sales Manager/Customer Service Manager, 2002 – 2003Assumed responsibility for the Customer Service department, in addition to existing duties as Sales Manager • Managed integration of Customer Service department into Sales department, making necessary changes and modifications to policies and procedures • Traveled to and evaluated existing Authorized Service Centers, and managed all Service Center-related issues Sales Manager, 2001 – 2003Responsible for hiring, training and supervision of inside sales team• Consistently led team to exceed aggressive sales goals • Created and developed sales programs, including sales accommodation program and internal spiff programs• Worked closely with Independent rep firms and captive repsNational Accounts Manager, 2000 – 2001 Relationship management for National Accounts; new business development• Effectively increased product mix in retail outlets, catalogs and e-commerce sites • Visited retail locations and met with Regional Managers and Store Managers to create effective merchandising strategies • Managed schedules for sales and technical trainers at retail locations and call centers• Compiled sales and inventory reports from National Accounts for distribution to independent rep firms• Prepared independent rep commission reports for Accounting department

Medford, Oregon Area

Responsible for all levels of merchandising in the categories of percussion, guitar effects, bass guitars and acoustic guitars for Musician’s Friend catalog and e-commerce site • Prepared sales forecasts for new products• Developed proprietary products• Negotiated availability, cost and terms of sale with new, prospective and existing vendors• Conducted square inch profitability analysis• Worked with merchandising team to perform competitive pricing analysis• Increased profit margins in all categories• Increased percussion sales by more than 100% between 1998 and 1999 • Designed and developed a promotion strategy which resulted in a #1-selling product • Assisted in the categories of electric guitars and guitar amplifiers, recording equipment, keyboards, sound reinforcement and accessoriesAssistant Manager/Manager, 1997 – 1998 Kirkland/Tukwila, WAOpened two 20,000-ft. retail stores; responsible for all operations. Duties included: hiring, training and supervision of entire store staff of as many as 25; inside sales/customer service; vendor relations; merchandising; inventory control; management and coordination of in-store events; light bookkeeping.

Education record

Education record