David Coram Email & Phone Number

Woodinville, WA

Greater Seattle Area

Woodinville, WA

• Product Development, Market Research, Manufacturing and Training Resources
• Analyzed market and developed new products for Alvarez, Yairi and Ampeg
• Visited factories to refine designs and evaluate production lines
• Developed training materials, trained sales reps and tech support personnel, visited and trained key accounts
• Established and supervised guitar shop team, oversaw final inspection and setup
• Collaborated with marketing department to prepare successful product launches

• Product Development, Market Research and Inside Sales
• Sales Representative for over 150 accounts
• Supported Outside Sales Reps
• Supervised, assisted and trained Inside Sales Team
• Advised International Product Development Team on upcoming products
• Partnered with National Accounts Manager and Mass Market Manager on inventory forecasting

Edmonds, WA

• Sales Manager/Customer Service Manager, 2002 – 2003Assumed responsibility for the Customer Service department, in addition to existing duties as Sales Manager
• Managed integration of Customer Service department into Sales department, making necessary changes and modifications to policies and procedures
• Traveled to and evaluated existing Authorized Service Centers, and managed all Service Center-related issues Sales Manager, 2001 – 2003Responsible for hiring, training and supervision of inside sales team
• Consistently led team to exceed aggressive sales goals
• Created and developed sales programs, including sales accommodation program and internal spiff programs
• Worked closely with Independent rep firms and captive repsNational Accounts Manager, 2000 – 2001 Relationship management for National Accounts; new business development

Medford, Oregon Area

• Responsible for all levels of merchandising in the categories of percussion, guitar effects, bass guitars and acoustic guitars for Musician’s Friend catalog and e-commerce site
• Prepared sales forecasts for new products
• Developed proprietary products
• Negotiated availability, cost and terms of sale with new, prospective and existing vendors
• Conducted square inch profitability analysis
• Worked with merchandising team to perform competitive pricing analysis

Education record

Education record