Dave Dixon Email & Phone Number

Greeley, Co, Us

501(c)3 non-profit advocacy organization dedicated to safe bicycling and infrastructure, bicycle education, and equitable access to and increased participation in riding/using bikes in Fort Collins and Northern Colorado. Led the strategic direction and pursuit of the organization's mission including the development and execution of operational, resource development, and marketing communications strategies and plans to generate awareness, maximize and grow participation, and increase capacity and funding for its advocacy initiatives and programs.

Northern Colorado portfolio of four premier health, fitness and wellness clubs (now Genesis Health Clubs). Managed and deployed marketing and sales strategies and operations for one of four facilities. Member of the company leadership team identifying and developing opportunities that fostered revenue-driven partnerships, grew membership and managed expenses.

Publicly traded retail REIT comprising the most productive portfolio of super-regional shopping centers in the nation. Executive management team member of Cherry Creek Shopping Center, the premier luxury shopping destination and top tourist attraction in the Rocky Mountain region. Directed all internal/external communications and developed/executed annual, comprehensive marketing communications strategy for the 1.1 million sf shopping center featuring 160 merchants, 40 of which are exclusive to the city, state, and/or region. Responsible for oversight of customer-facing direct revenue programs, including execution of annual (and portfolio-leading) sponsorship / “mall as media” strategy and all on-premise events designed to enhance the center experience through mutually beneficial on-brand alignments.

Start-up conceived to help solve the problem of skyrocketing healthcare costs through the creation of a healthcare index and exchange, ultimately enabling the ability to buy, sell and trade healthcare on an open market (just like wheat, oil, or gas), creating more price transparency and available information for the growing consumer-based industry that healthcare has become, as well as the ability for companies to hedge healthcare costs. Developed initial business plan and pro forma(s), the brand and brand elements (website, collateral, etc.) and procured angel funding.

Innovative subscription-based personal security app for smartphone users, offering 24/7 security monitoring and emergency dispatching services. Co-developed initial app prototype, product/market feasibility study, business plan and pro forma, as well as the initial brand and product name.

Leading developer of custom web sites and web applications in the Denver metro area. Led and managed company operations and the provision of all aspects of client service, including strategic planning, and information architecture and user experience development associated with client projects.

National provider of group health care benefits, as a division of Great-West Life & Annuity Insurance. Managed portfolio of managed healthcare products ranging from strategy/business case development and analytics for a new dental product to major plan design and policy enhancements to existing products. Acquired by Cigna Corp in 2007.

Strategic studio/agency specializing in branding, planning, design, and advertising services. Led and managed agency operations, and the development and deployment of the business development strategy.

Nation’s largest provider of cable video, internet and phone services. Held following Senior Marcom and Brand Management roles over a 2 ½ year period as a function of two re-orgs, and being acquired by Comcast in 2002: Senior Manager of Program Development and Planning, of Pay-Per-View/New Video Product Marketing, and of Marketing Communications. Developed and executed product marketing and award-winning competitive messaging strategies/campaigns to drive customer retention/subscriber growth, while reducing marketing development costs; developed award-winning companywide Pay-Per-View marketing communications strategies, executing subsequent corporate promotional campaigns customizable at the local level; executed sponsorship activations of major properties including NASCAR and NFL; co-developed and executed online subscriber acquisition marketing communication strategy and tactics for video and high-speed Internet products.

Worldwide advertising agency, worked on U.S. client/account, Lincoln-Mercury automobiles (L-M). Led and managed the development and execution of all annual L-M regional advertising and marketing communications efforts for Denver and Cincinnati regions. Coordinated the integration of national L-M marketing and regional/dealer association (LMDA) strategies to drive/increase vehicle sales, representing 15 markets and 175 dealers. Additionally, held role in home office collaborating with all LMDAs nationwide in developing strategic, flexible marketing programs/tools/creative libraries, resulting in creative production cost efficiencies, saving 50% while still enabling local/regional customization; and executed sponsorship activation on behalf of L-M for major properties, including major motion pictures and the Mercury Cycling Team.

Bachelor Of Science - Bs, Business / Marketing

Activities and Societies: Varsity Swimming, Phi Delta Theta Fraternity, Laws Hall & Associates

Master Of Business Administration - Mba, Executive Education Program

Education record