David Denny Email & Phone Number

Leading the HTA's programmes on market research and sustainability across UK ornamental horticulture.

Heading up the HTA's market research and insights, futures work and sustainability roadmap for the industry.

Managing the HTA's B2B & B2C marketing and market research and its National Garden Gift Voucher scheme.

Responsible for developing the use of marketing research in the HTA, and to design, manage and promote the HTA's research programme to its members in the garden industry.

Responible for fundraising and marketing initiatives for this charity, which supports children suffering from brain tumours.

Interim role to embed market research and customer insight into this government agency's ways of working. Particular focus on internal change, proposition development, insight generation, measuring marketing effectiveness, and corporate reputation.

Marketing manager responsible for creation and delivery of marketing plans to generate new business and endorsement from Local Authorities.Specialisation in:- Marketing planning and segmentation- Promotional campaigns (email, telemarketing, events, sponsorship, online)- Lead generation and new opportunity management- Partnership development with industry associations

Set up and managed RM's market research function.- Designed and delivered organisation-wide marketing research plan- Recruited and managed the team- Benchmarked and improved the research service against industry leaders - Implemented new IT systems to lower costs

Education record

Ba (Hons) I, English Language And Literature