I’m CEO and lead consultant at Browser to Buyer, a data-driven CRO Agency. We carry out in-depth research to understand exactly what stops your visitors from converting, then design new versions of your pages that will make more visitors buy/enquire. Each change is tested as an A/B test, built by our expert developers, to measure the increase in conversion rate. We have delivered massive growth for leading brands worldwide, such as uSwitch, Which and Orange Group, by working closely with them to understand why their users don’t buy, then creating solutions and testing them. If you would like to find out how we could do the same for you, please get in touch.We work with clients large and small from all industries. Whether you want to increase ecommerce sales, generate more leads or enquiries from your site or create more affiliate revenue, we can help.Browser to Buyer has a flexible approach and will structure projects to deliver the most value to you. Some options include:• Full service conversion optimisationWe research your visitors, create tests and design and build them. All you have to do is sign off the concepts and watch the revenue come in. • Bespoke consultancy serviceWhether that’s research, creating test concepts or working alongside your existing team to improve their approach and results.• Price and product testingResearch and test pricing structures and price points and assess demand for new features.• PersonalisationWith over 10 years personalisation experience with BT, SportingBet and the FT, we can help to build a strategy and implement campaigns.Please get in touch to discuss the opportunities on your site, your testing strategy and the potential from conversion rate optimisation.

Led and directly line managed the team of conversion consultants, ultimately responsible for all A/B tests and research delivered to clients, the success of all our client engagements and the professional development of the consultancy team.Expert in conversion optimisation and personalisation giving oversight on all optimisation projects and used this expertise to train consultants to deliver a high quality and consistent service to clients.Speaker at international conferences on topics including conversion and personalisation, receiving excellent feedback from sessions including Conversion Conference London and iGaming London. Core member of the company’s senior management team, recognised for commercial awareness and ability to vocalise the impact of decisions on both our clients and our staff. Key in scaling the company from 3 to 26 people by designing the role structure, managing client relationships and creating new ways of working.

First conversion consultant in the company, responsible for insights and research into clients’ businesses, recommending improvements to their sites to resolve issues and delivering successful A/B tests in conjunction with design and development teams.Successfully delivered conversion optimisation campaigns for clients worldwide, resulting in double digit increases in their conversion rates.Created the company’s process and approach for “full service” consulting (design & development) including hiring and training our first developer and a remote QA team and putting in place scalable technical solutions and processes still used today.Hired and trained four consultants, successfully teaching them our approach to conversion optimisation, resulting in the company going from a small ad-hoc consultancy operation to a scalable consultancy team.

Managed a large number of key accounts for the Optimost business across Europe - responsible for the design and coordination of Multivariate experiments and testing strategy for blue chip clients. Responsible for delivering significant increases in conversion rates for businesses in the retail, gaming, sports, travel and telecommunications sectors.Responsible for managing the implementation and delivery of hosted search, recommendations and content management software solutions across the entire project lifecycle.

Client facing technical specialist using web scripting to implement MVT and A/B tests on leading e-commerce sites. Developed robust JavaScript and CSS code delivered to millions of web users worldwide.

Developer within the Foreign Exchange product area in the Portfolio Valuations team, implementing complex financial models in Java with Spring and Hibernate. Developed new features to comply with financial analysts’ specifications and maintained existing codebase.Release Manager within the team overseeing adherence to release procedures and communicating progress and changes to business stakeholders. Implemented technical and process improvements to improve software release timescales and increase transparency to the business.

Primary developer for project researching recommender systems and frameworks for Video on Demand. Managed the development and software integration for large customer facing trial.As part of the MyMedia (http://www.mymediaproject.org) collaborative project, developed recommender algorithms and frameworks with partners from across the European Union. Successfully project managed a team of researchers developing and delivering the ‘Metadata Access and Storage’ component.Front and backend developer for unique new graphical programming language. Produced web interface and developed XML database to support the complex storage and access control requirements of the system.