I’m COO at Browser to Buyer, a data-driven CRO Agency. Browser to Buyer has a flexible approach and will structure projects to deliver the most value to you. Some options include:• Full service conversion optimisationWe research your visitors, create tests and design and build them. All you have to do is sign off the concepts and watch the revenue come in. • Bespoke consultancy serviceWhether that’s research, creating test concepts or working alongside your existing team to improve their approach and results.• Price and product testingResearch and test pricing structures and price points and assess demand for new features.• PersonalisationWith over 10 years personalisation experience with BT, SportingBet and the FT, we can help to build a strategy and implement campaigns.Please get in touch to discuss the opportunities on your site, your testing strategy and the potential from conversion rate optimisation.

I led an awesome team of Product Leads, Developers, Testers and UX and Visual Designers to take the Sky Kids App from conception to market in just 8 months, through a collaborative and agile approach to product development. We carried out user testing with children every two weeks and iterated the product as a result of their feedback. • Designed a strategic, prioritised backlog of features for the Sky Kids app that delivered on both business and user priorities.• Owned the Product Backlog across both the iOS and Android scrum teams (and later three Feature teams)• Prioritised stories to maintain the delicate balance between new features and sparkles of magical design, managing tech debt and still having a MVP at the end of each sprint. • Pioneered agile development practices for Sky, resulting in other products adopting this approach• Managed four Product Leads and led the wider team, which comprised of 26 people both from Sky and our fantastic partner agency, Ustwo, across two sites and including remote workers. • Communicated progress across the business through two weekly sprint demos• Understood user needs through iterative qualitative user testing with children and quantitative analysis• Ensured the product included analytics to allow future data driven decisions• Understood complex technical architecture to propose solutions for bringing in Search capability into the product• Managed a diverse set of stakeholders, including Marketing, Brand, Engineering, Content and Customer Services• Represented the Product at C-level update meetings

Product lead for Sky Q core features including Home, Search, Voice Search and Recommendations

Personally responsible for £2m of technology orders. Client groups included sponsors, sport federations, service suppliers and the IOC (~100 clients). Ensured that these stakeholders ordered the appropriate telecommunications, audio visual and radio services needed for their Games time operations and managed delivery of these products. Bridged the gap between corporate stakeholders and technical teams to ensure appropriate products were developed and delivered.

I successfully negotiated a national contract for track replacement work, which had a value of ~£200m p.a. and delivered significant cost savings as well as increased cost surety. My role was to model the prices and to be a key negotiator in face to face meetings with the Commercial Directors from each of the contractor companies. As one of the direct reports to the Director of Track Asset Management, I also actively participated in Senior Management Strategy meetings, hence influencing the future strategy of the Track Asset business.

I was involved in a range of projects across the business, such as designing the company-wide Transformation Programme, benchmarking performance for the Maintenance function, co-ordinating the company's in-sourcing strategy, analysing the costs of track replacement and carrying out a cost-benefit analysis of the changes to Maintenance staff Ts and Cs.

I determined the requirement specifications for equity derivatives systems and project managed the implementation of a new global application.