Manager Of Marketing And Business Development
Xilinx, Inc
Leading the division's international business development group I pioneered new markets, sought out desired features and created a prioritized multi-year implementation plan that successfully secured budget and resources. The final product enabled entry into a $15 billion total available market space that we previously couldn't compete. Provided regional sales support, including presentations, training and planning. Prepared trending and forecast analysis by segment, company and region for new product development.• Developed new product based on customer wants and needs in high volume, low power market. Xilinx wanted to determine features targeted by designers and what customers are willing to pay for. Developed features list for cell phones, PDAs, games, media players and notebook computers. Surveyed customers and analyzed data. Created final requirements based on customer needs and valued features.• Determined product feasibility and lifecycle revenue for low priced, low power product. Xilinx wanted to be first to develop a new consumer product device. Determined market share by product, by company and by end user. Proposed pricing, profit margin and applications. Created multi-year plans and presented to management. New product was approved with budget and resources allocated.