Dave Haucke Email & Phone Number

New York, NY, US

San Francisco, California, US

Conway, Arkansas, US

• Owned the P&L, vision, strategy and roadmap for the Content and Campaign Management offerings for Acoustic (formerly IBM Watson Marketing).
• Directed high-performing product teams using Design Thinking and Agile methodologies in support of Acoustic's digital engagement and experience management strategies.
• Coordinated the vision, GTM strategy, competitive intelligence and "three in the box" practices with cross-functional teams to drive the growth, adoption and retention of the Acoustic Marketing Cloud.

Armonk, New York, NY, US

• Responsible for the P&L for IBM’s SaaS software portfolio for mobile, social, adtech and content, with success in driving high revenue and high growth in support of IBM’s marketing automation platform.
• Led high-performing, agile product teams, with overall responsibility for build/buy/partner strategies, roadmaps, and cross-functional team leadership across design, development and go to market disciplines.
• Responsible for strategic planning, driving a third of the company’s growth targets, setting the direction for our market expansion, and managing the financial plan and quarterly business reviews.
• Products under management and leadership consistently achieved the highest growth rates in our portfolio.
• Deep subject matter expertise and experienced public speaker on the topics of SaaS software, mobile marketing, artificial intelligence and content management.

Armonk, New York, NY, US

• Reporting directly to department CEO, owned overall product strategy for IBM’s SaaS marketing automation business
• Guided all market analysis, business analysis, competitive intelligence and cross-portfolio growth initiatives
• Set the department’s vision, strategy and market focus, working in concert with executive leadership across product, development, sales and marketing to drive execution
• Responsible for setting the direction that led to the division’s eventual carve-out from IBM into an independent, private equity-backed company

Armonk, New York, NY, US

• Owned product management and strategy for IBM’s journey mapping, marketing operations and performance management software
• Led IBM’s first software offering built on Design Thinking methodology, guiding teams in agile practices, design workshops and sponsor user programs
• Provided cross-functional team leadership across product teams and stakeholders in design, development, sales and marketing

Armonk, New York, NY, US

• Product marketing team lead for IBM’s marketing software division, responsible for sales enablement, asset development, thought leadership, event management, business analysis and market analysis functions
• Reporting to the division’s head of product marketing, responsible for competitive intelligence program management, designing and executing our competitive assets and competitive enablement, and presenting at industry.

Shawnee, KS, US

Directed the company’s vision, strategy and worldwide marketing and branding program with core responsibilities in the following areas:* Product strategy: guiding the company into new growth markets and leading our expansion effort in support of our exit strategy* Demand generation: Established the company’s first demand generation program and marketing.

Shawnee, KS, US

Managed global public relations efforts, supported customer and competitor research efforts, facilitated product launches, and coordinated brand development and lead generation activities in conjunction with VP of marketing. Responsibilities were international in scope, serving key regions in the US, UK and Australia. Oversaw 1-3 FTE reports and two.

Shawnee, KS, US

Joined ISYS with the charge of managing all US marketing activities, including customer outreach, public relations, event coordination, website development and direct marketing. Primary focus was on starting the company’s first comprehensive PR program, which included development of press releases, media and analyst relationships, case studies, and.

Hired to create and manage the firm’s editorial services division. Responsibilities included strategic planning, brand management, creative execution, account management, pricing, content planning and creation, and executive interviews. Worked on all facets of content creation, from press releases and press kit collateral to case studies and by-lined.

Greenwood Village, CO, US

Charged with creating eBags.com's online community for travelers looking for facts, tips and inside information on various global destinations. Responsibilities included extensive consumer and competitor research, site development, usability testing and project management, as well as international travel, national promotions and relationship building with.

New York, NY, US

In conjunction with department head, I helped establish the Editorial Services Group for Alexander's Denver office. Achievements include winning the 1999 MC Icon Gold Award for “PR: Branding Objectives,” as a result of our team’s success with eToys.

Provide public relations services to a variety of technology businesses, including Cirrus Logic and The Alta Group of Cadence Design Systems. Highlights include securing significant trade press coverage for a number of clients, and playing a significant role in Cirrus Logic’s Laguna3D launch at COMDEX Fall ‘96.

Master Of Business Administration, Business

Education record

Bachelor Of Arts, Journalism (Pr Emphasis)

Education record