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Experienced and results-oriented executive with international management experience and a proven track record in entertainment licensing, partnership and promotional marketing, brand integration, sales and client management. Leads highly productive global sales teams and achieves consistent revenue growth by identifying and developing unique business opportunities. Excels at building strong, long-term relationships with internal and external stakeholders and negotiating and implementing entertainment-based brand integration initiatives with major Fortune 500 companies. Strong business acumen with exceptional oral and written presentation skills. Creatively driven. Business minded.
Self-Employed
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Writer And Aspiring NovelistSelf-EmployedLos Angeles, Ca, Us
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Writer / Aspiring NovelistSelf-Employed Jan 2021 - PresentBurbank, California, United States
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Partnership Alliance Director | Marvel ProjectSquare Enix May 2018 - Dec 2020El Segundo, CaOne-half of a two person team responsible for securing strategic global partnerships to support the launch of the Marvel Avengers video game in September 2020. ►Responsible for developing and supporting key partnership strategies to drive consumer awareness, excitement and purchase intent for the global launch of the game. ►Working in close collaboration with the Marvel team to ensure adherence with corporate Disney guidelines while maximizing partnership alliances across multiple industry segments including technology, travel, communication, CPG, and consumer electronics. -
Executive Director, Partnership Alliances1Twentyfour May 2018 - Feb 2019West Hollywood, CaServed as Executive Group Account Director for the newly formed Global Brand Partnerships team at Netflix.►Responsible for developing and managing partnership strategies and industry research along with pitching and negotiating key alliances on behalf of the Netflix client.►Created and implemented structure, protocols and processes within 1TwentfyFour to support and service the client’s initiatives. -
Sr. Vice President - Global Promotions, Branded Foods And Studio LicensingWarner Bros. Entertainment Oct 2004 - Apr 2017Burbank, CaGlobal role responsible for category management and strategy development for outbound licensing, entertainment tie-ins and advertising partnerships. Worked cross-divisionally Managing a team of 21 licensing executives with annual revenue responsibility of over $80M.►Directed Warner Bros.’ global entertainment marketing and licensing initiatives within the consumer packaged goods category representing over $1B in annual retail sales. Responsible for identifying trends, developing category strategies and partnerships, and coordinating global sales efforts to maximize long-term revenues across all regions.►Worked cross divisionally to maximize and monetize content-based third-party promotional tie-ins and advertising associations across Warner Bros.’ film, television, and animation portfolio. ►Managed in-house, boutique licensing group representing over 50 Warner Bros. properties with more than 125 licensees. Key categories included Toys, Apparel, Hardlines, FMCG and Themed Entertainment. -
Vice President - Promotional MarketingWarner Bros. Entertainment Dec 1999 - Sep 2004Burbank, CaManaged a domestic team responsible for all U.S.-based promotional, sponsorship and consumer packaged goods initiatives with annual revenues of over $25M.
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Director - Retail Business DevelopmentWarner Bros. Entertainment Group Of Companies Aug 1995 - Nov 1999Burbank, CaDeveloped marketing and promotional initiatives to drive sell-in and sell-through of licensed merchandise at key retail accounts including Wal-Mart, Kmart and Toys ‘R’ Us.
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Sales ExecutiveWarner Bros. Television Jul 1993 - Jul 1995Greater Chicago AreaPitched first run and off-network programs and negotiated broadcast licensing agreements for Warner Bros’ syndicated television properties in 30 markets nationally. -
Research ManagerWarner Bros. Television Mar 1991 - Jun 1993Burbank, CaWorked with various audience analytics to generate and manage media research projects for multiple divisions across the studio.
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Research AnalystWestinghouse Sep 1989 - Feb 1991Greater Los Angeles AreaDeveloped pitch materials and supported national sales team to help secure preferred time periods on network affiliates for syndicated programming.
David Hedrick Skills
David Hedrick Education Details
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Entertainment Marketing -
Bachelor Of Arts - Theater, Film & Television
Frequently Asked Questions about David Hedrick
What company does David Hedrick work for?
David Hedrick works for Self-Employed
What is David Hedrick's role at the current company?
David Hedrick's current role is Writer and Aspiring Novelist.
What is David Hedrick's email address?
David Hedrick's email address is da****@****nix.com
What is David Hedrick's direct phone number?
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What schools did David Hedrick attend?
David Hedrick attended University Of Southern California, University Of California, Los Angeles.
What skills is David Hedrick known for?
David Hedrick has skills like Consumer Products, Entertainment, Advertising, Marketing Strategy, Brand Development, Brand Management, Brand Licensing, Strategic Partnerships, Marketing, Television, Integrated Marketing, Film.
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