David Hedrick Email & Phone Number

Los Angeles, Ca, Us

Burbank, California, United States

El Segundo, Ca

One-half of a two person team responsible for securing strategic global partnerships to support the launch of the Marvel Avengers video game in September 2020. ►Responsible for developing and supporting key partnership strategies to drive consumer awareness, excitement and purchase intent for the global launch of the game. ►Working in close collaboration with the Marvel team to ensure adherence with corporate Disney guidelines while maximizing partnership alliances across multiple industry segments including technology, travel, communication, CPG, and consumer electronics.

West Hollywood, Ca

Served as Executive Group Account Director for the newly formed Global Brand Partnerships team at Netflix.►Responsible for developing and managing partnership strategies and industry research along with pitching and negotiating key alliances on behalf of the Netflix client.►Created and implemented structure, protocols and processes within 1TwentfyFour to support and service the client’s initiatives.

Burbank, Ca

Global role responsible for category management and strategy development for outbound licensing, entertainment tie-ins and advertising partnerships. Worked cross-divisionally Managing a team of 21 licensing executives with annual revenue responsibility of over $80M.►Directed Warner Bros.’ global entertainment marketing and licensing initiatives within the consumer packaged goods category representing over $1B in annual retail sales. Responsible for identifying trends, developing category strategies and partnerships, and coordinating global sales efforts to maximize long-term revenues across all regions.►Worked cross divisionally to maximize and monetize content-based third-party promotional tie-ins and advertising associations across Warner Bros.’ film, television, and animation portfolio. ►Managed in-house, boutique licensing group representing over 50 Warner Bros. properties with more than 125 licensees. Key categories included Toys, Apparel, Hardlines, FMCG and Themed Entertainment.

Burbank, Ca

Managed a domestic team responsible for all U.S.-based promotional, sponsorship and consumer packaged goods initiatives with annual revenues of over $25M.

Burbank, Ca

Developed marketing and promotional initiatives to drive sell-in and sell-through of licensed merchandise at key retail accounts including Wal-Mart, Kmart and Toys ‘R’ Us.

Greater Chicago Area

Pitched first run and off-network programs and negotiated broadcast licensing agreements for Warner Bros’ syndicated television properties in 30 markets nationally.

Burbank, Ca

Worked with various audience analytics to generate and manage media research projects for multiple divisions across the studio.

Greater Los Angeles Area

Developed pitch materials and supported national sales team to help secure preferred time periods on network affiliates for syndicated programming.

Master Of Arts - Communications Management, Entertainment Marketing

Bachelor Of Arts - Theater, Film & Television