David Hoeller Email & Phone Number

New York, New York, US

Atlanta, Georgia, US

Peak Community is an invite-only private community of the best marketers and marketing leaders to connect learn and get 1% better each week.

San Francisco, California, US

Product Marketing Alliance is a collective of passionate product marketers from around the world who are committed to driving demand, adoption and the overall success of their products. The PMA's mission is to promote and elevate the role of product marketing.

New York, NY, US

• Flashpoint is a cybersecurity and threat intelligence company that helps organizations protect their most critical assets, infrastructure, and stakeholders from security risks such as cyber threats, ransomware, fraud.
• Led the product marketing team, including hiring, team design and structure, division of responsibilities, and provided mentoring and coaching for two product marketing managers
• Launched company-defining new platform, products, and services including messaging and positioning, go-to-market strategy, sales and customer success enablement, and content creation and messaging for PR and social
• Developed new product introduction (NPI) tiered launch process, competitive intelligence program, and customer and market understanding feedback loop
• Drove collaboration with teams across the organization through cross-functional initiatives including customer feedback and roadmap planning, sales enablement and content creation, and webinars and company conferences

New York, NY, US

• BlueVoyant is an expert-driven cybersecurity services company whose mission is to proactively defend organizations of all sizes against the constant threat of sophisticated attackers and advanced threats.
• Designed and led the NPI (new product introduction) process through collaboration with product management, marketing, direct sales, channel sales and customer success teams for rebranded products and new offerings
• Redefined and validated value proposition, competitive differentiation and market-facing messaging through customer feedback, analyst relations and go-to-market partners
• Created and enabled internal teams on content to effectively convey market trends, unique selling features and differentiation through webinars, blog posts, solution briefs and cyber event notices

Atlanta, GA, US

• Riskonnect is a leading integrated risk management software solution provider whose technology empowers organizations with the ability to anticipate, manage, and respond to strategic and operational risks across the.
• First product marketing hire for the organization
• Led the design and execution of a tiered product launch enablement process based on differentiation and market impact for the entire product portfolio, including eight product lines and robust analytics and reporting.
• Delivered value proposition and solution messaging aligned to industry-specific personas with competitive landscape mapping to business development, customer success, digital marketing and demand generation teams
• Developed launch and enablement tools for each product and product release to include sales-specific product training, launch enablement card, product webinar series, public relations and digital marketing/lead gen.

Orem, Utah, US

• First product marketing hire for the organization
• Led product marketing efforts for organization, from collaborating with product management on customer insights for development of product roadmap to managing the product launch process with sales enablement team.
• Developed product positioning and value propositions derived from market intelligence including industry trends, competitive landscape and market knowledge to build product-specific and portfolio go-to-market.

Atlanta, GA, US

• Developed go-to-market strategy, based on customer and market needs, including commercial insights messaging, quantified value proposition and execution through collaboration with sales team for $550M business unit
• Drove new business and exceeded annual revenue objective (103% effective to plan) through execution of customer segmentation and revenue growth project that delivered quantified targets to business development team
• Led cross-functional teams in new solution development projects rooted in customer, market and regulatory trends through primary and secondary research that determined gaps in current product portfolio
• Identified as High Potential talent

Irving, TX, US

• Developed, validated and promoted the strategic vision for the future of the global go-to-market program for the industrial manufacturing target market teams, a $100MM business
• Created new innovative go-to-market approach, involving a shift from traditional product sales to one of service solutions, through ideation, business model design, market research and strategy development
• Provided voice of customer, market segmentation, prioritization of needs and learning plans through market research to global and regional teams

Irving, TX, US

• Launched the Oil & Gas target market, a new market for North America, after conducting market segmentation, research and trend analysis which resulted in 10% increase in incremental new business
• Led cross-functional team in development of industry-specific marketing messaging, innovative capability sales training sessions and sales tools centered around customer value drivers and needs
• Developed and validated key decision maker personas, industry prioritization and value proposition in preparation for Integrated Commercial Program planning
• Utilized customer insights from site assessments, interviews and market research to develop new product development projects based on unmet needs
• Collaborated with global counterparts, channel marketers, product managers, R&D partners and sales team members to execute on market strategy, share learnings, opportunity analysis and new product development concepts

Irving, TX, US

• Managed the $150MM WYPALL* X business, growing net sales 9% through execution of new product sales and sales team capability training of customer specific tasks and applications
• Co-launched the Dirt on Shop Towels campaign, an innovative marketing and sales program rooted in messaging focused on teaching customers and channel partners about the competitive advantages and the impact of using.
• Led the WYPALL* brand’s participation and engagement within NASCAR, a sport heavily followed by manufacturing customers, through race sponsorship, interactive event marketing, social media and race team sponsorship

Irving, TX, US

Columbus, GA, US

Atlanta, GA, US

Atlanta, GA, US

Atlanta, GA, US

Mba, Marketing And Brand Management Concentration

Education record