David Hernandez

David Hernandez Email and Phone Number

Disruptive Marketing & Experiential Events | Bringing Good Energy to Every Project!Specializing in Cannabis, Web3, AI, Augmented Reality (AR), Food, Art, and Culture @ Tai Ku Labs
David Hernandez's Location
New York, New York, United States, United States
About David Hernandez

From the heart of Harlem, David Hernandez is a disruptive entrepreneurial force, blending his rich culture with the cannabis and Web3 technology industries to set a standard of excellence in these nascent spaces. As the founder of Tai Ku Labs, David collaborates with clients to innovate and energize their brands through impactful experiential marketing. A digital art enthusiast, collector, and artist, David delves deep into the art-tech-culture nexus of the on-chain space. His artistic prowess extends to film photography and videography. David has also produced art events in both traditional and Web3/on-chain art spaces, including gallery shows, AR gallery events, NFT mints, and more.As the Director of Brand Development at Happy Munkey, where he's spent 7 years, David has elevated and crafted the legendary brand to the zenith of East Coast cannabis lifestyle, merch, media, events, and retail. He has a proven track record in event production, organizing large-scale events with over 4,000 attendees and hosting events worldwide in cities like Paris, Brussels, Austin, Los Angeles, Las Vegas, Baltimore, Washington DC, New York, Boston, and Miami.David's advocacy in the cannabis industry includes work with charities like the Last Prisoner Project and being a staunch advocate for legalization in New York. He is also known for being a pioneer in the cannabis hospitality space with his contributions to the legendary Happy Munkey lounge. Additionally, he is a licensed cannabis caregiver, demonstrating his commitment to the community and the cause.His multifaceted expertise and passion make him a dynamic leader and innovator in the industry.

David Hernandez's Current Company Details
Tai Ku Labs

Tai Ku Labs

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Disruptive Marketing & Experiential Events | Bringing Good Energy to Every Project!Specializing in Cannabis, Web3, AI, Augmented Reality (AR), Food, Art, and Culture
David Hernandez Work Experience Details
  • Tai Ku Labs
    Founder
    Tai Ku Labs Jul 2022 - Present
    New York City Metropolitan Area
    As the founder of Tai Ku Labs, an immersive marketing and consulting agency, I lead the charge in executing, project managing, and strategizing for companies and individuals in disruptive industries such as AI, crypto, cannabis, and psychedelics. With a primary focus on web3 and crypto events, I bring sauce, culture, and positive energy to every project we touch. The name "Tai Ku," meaning "Good Energy" in Taino (the native language of the Dominican Republic and PR), reflects our commitment to infusing every endeavor with positive and vibrant energy.Key responsibilities and accomplishments include:Branding and Identity: Crafting unique and compelling brand identities that resonate with target audiences in fast-paced, innovative sectors.Event Production and Project Management: Coordinating and producing experiential marketing events, from intimate gatherings to large-scale productions, such as live NFT drops and crypto events in major cities including New York, Miami, Los Angeles, Austin, Paris, Brussels, and Denver.Community Building: Fostering community and brand loyalty through engaging and memorable experiences, leveraging over 10 years of experience in the cannabis industry and 8 years in the crypto space.Innovative Marketing: Implementing cutting-edge marketing strategies, such as augmented reality (AR), virtual reality (VR), and world-building experiences, to elevate audience impact and create lasting impressions.Client Collaboration: Working closely with clients to understand their needs and goals, helping them shine in their respective industries by elevating their brand presence and audience engagement.Trend Expertise: Staying up to date with trends in disruptive industries to ensure our strategies are current, relevant, and effective.At Tai Ku Labs, we are dedicated to making memorable moments, events, brands, and movements that stand out in the ever-evolving landscape of disruptive industries.
  • Freelance
    Photographer
    Freelance Jan 2020 - Present
    As a freelance photographer specializing in analog mediums, I capture the essence of life through the timeless art of 35mm and 70mm film photography. My work spans street photography, portraiture, and event photography, allowing me to explore my passions and showcase the world from unique perspectives.Key responsibilities and accomplishments include:Analog Photography: Mastering the craft of 35mm and 70mm film photography to produce authentic, high-quality images.Street Photography: Capturing candid moments and the raw energy of urban environments.Portrait Photography: Creating intimate and compelling portraits that reveal the essence of my subjects.Event Photography: Documenting events with an artistic eye, preserving memorable moments in a distinctive style.Digital Sales: Selling my work digitally, reaching a broader audience and engaging with the photography community.Photobooks and Zines: Designing and producing photobooks and zines to showcase my work, sharing my visual narratives in a tangible format.Artistic Passion: Continuously exploring new techniques and perspectives to keep my work fresh and inspired.Through my dedication to analog photography, I strive to create images that resonate with viewers and capture the beauty and complexity of everyday life
  • Happy Munkey Llc
    Director Of Brand Development
    Happy Munkey Llc Jan 2023 - Sep 2024
    New York City Metropolitan Area
    As the Brand Director at Happy Munkey, I oversee the brand's identity, events, collaborations, merchandise, media, and company culture, ensuring consistency and growth.Brand Aesthetic & Identity:Visual and Creative Direction: Lead the design and visual identity across all brand touchpoints.Content Strategy: Develop and implement a cohesive content strategy.Brand Guidelines: Maintain brand guidelines for consistency.Events and Collaborations:Event Planning: Organize and manage high-profile events and brand popups.Partnerships: Negotiate partnerships with influencers and brands.Community Engagement: Foster strong community relationships.Merchandise and Media:Product Development: Oversee merchandise design and marketing.Media Production: Manage multimedia content creation.Promotional Strategy: Implement effective merchandise and media promotion.Company Culture:Team Leadership: Lead a creative team, fostering collaboration.Cultural Initiatives: Implement programs that enhance employee engagement.Internal Communications: Ensure clear communication within the organization.Overall Brand Management:Performance Analysis: Monitor brand performance to inform decisions.Market Research: Stay ahead of industry trends and competitors.Brand Advocacy: Represent Happy Munkey at industry events and media appearances.Advocacy and Public Relations:Public Speaking: Advocate for cannabis-related causes through public speaking engagements and media appearances.Government Relations: Engage with government officials to influence cannabis legislation.Nonprofit Support: Actively support nonprofits like the Last Prisoner Project & CannaRD.Legal Advocacy: Fight to end statewide injunctions affecting the cannabis industry.Public Relations: Collaborate with our PR team to build and maintain the brand's notoriety.My goal is to ensure Happy Munkey stands out in the cannabis industry, setting a benchmark for innovation, quality, and community engagement.
  • Happy Munkey Llc
    Executive Producer Of The "Happy Munkey Podcast"
    Happy Munkey Llc Oct 2019 - Sep 2024
    New York, United States
    As the Executive Producer of the Happy Munkey Podcast, I oversee all production aspects to ensure its success, growth, and deliver high-quality, engaging, and informative content that resonates with our audience and drives success. My responsibilities span from pre-production planning to post-production and marketing. Pre-Production:Guest Coordination: Research, reach out to, and schedule high-profile and relevant guests.Questionnaire Development: Craft tailored questionnaires for guests to gather insightful information.Episode Planning: Collaborate with hosts to outline engaging episodes.Topic Research: Stay informed on cannabis industry trends for relevant discussion points.Production:Script Development: Write and refine episode scripts to guide hosts.On-Site Coordination: Manage logistics during recordings, including equipment setup and guest coordination.Host Support: Provide real-time support to hosts during recordings.Post-Production:Editing Oversight: Supervise the editing process for high-quality content.Quality Control: Review final cuts and make adjustments.Content Distribution: Schedule and oversee episode distribution on various platforms.Marketing and Promotion:Social Media Strategy: Develop and implement strategies to promote episodes and engage the audience.Content Creation: Produce promotional content, including graphics and clips.Email Marketing: Coordinate podcast highlights in the Happy Munkey weekly memo.Community Engagement:Audience Interaction: Monitor feedback and engage with the audience through social media and the Happy Munkey Hotline.Event Coordination: Plan and execute live events and special episodes.Administrative and Strategic Tasks:Project Management: Use tools to track episode schedules, guest bookings, and production timelines.Performance Analytics: Analyze listener metrics to improve content and strategy.Sponsorship and Partnerships: Identify and negotiate sponsorship opportunities and partnerships.
  • Happy Munkey Llc
    Executive Producer Of "Happy Munkey Tv"
    Happy Munkey Llc Jan 2019 - Sep 2024
    New York, United States
    As the Executive Producer of Happy Munkey TV, I founded and I spearheaded the creation and distribution of dynamic video content for our media branch, engaging over 4,000 YouTube subscribers. Our shows ranged from afterschool-style content like "Munkey Sessions" to documentary-style pieces that captured the raw essence of cannabis culture around the world, all through a New York lens.In my role, I was responsible for storyboarding and piloting new content, coordinating with talent, videographers, and editors, and developing content distribution strategies. I also managed promotion efforts and captured behind-the-scenes photo and video content to enhance our storytelling. Through innovative and authentic programming, I helped elevate Happy Munkey TV as a prominent voice in the cannabis media landscape.
  • Happy Munkey Llc
    Chief Development Officer
    Happy Munkey Llc Jan 2022 - Feb 2023
    New York, New York, United States
    As Chief Development Officer at Happy Munkey, I led a comprehensive rebranding initiative, transitioning our iconic monkey logo to the new Happy Munkey monogram logo. This rebrand was celebrated with a legendary 5th anniversary launch event at the Classic Car Club in New York City alongside 1500 of our tribe members. I produced and managed the rollout of our new branding across all platforms, including merchandise, social media, media, events, and external messaging. My role was pivotal in crafting and solidifying the new public-facing identity of Happy Munkey, ensuring our successful transition from legacy to legal post-Covid.
  • Happy Munkey Llc
    Coo
    Happy Munkey Llc May 2018 - Jan 2022
    Greater New York City Area
    As the COO of Happy Munkey, I played a pivotal role in shaping the road for Happy Munkey's transition from legacy to legal. My contributions included creating the framework for Happy Munkey Media, Happy Munkey Advocacy, and Happy Munkey Merchandise. I traveled the country evangelizing our mission and fostering collaborations, including our legendary partnership with the Van Gogh Immersive Experience, elevating cannabis hospitality to new heights globally.During my tenure, I helped establish company structure and communication, ensuring the seamless translation of our renowned hospitality and experience from our underground consumption club to a globally recognized brand. I was instrumental in the team’s pivot during Covid, transitioning from in-person events to a digital and global movement, while maintaining our core values and community connection.My leadership and vision were crucial in navigating the evolving landscape of the cannabis industry, positioning Happy Munkey as a trailblazer in cannabis lifestyle, media, and advocacy.
  • Happy Munkey Llc
    Editor In Chief Of "Munkey Biz" Magazine
    Happy Munkey Llc Nov 2019 - Sep 2021
    New York, United States
    As the Editor-in-Chief of Munkey Biz Magazine, Happy Munkey's monthly 56-page publication, I spearheaded a dynamic and culturally rich magazine covering photography, street art, munchies, and cannabis, all through an East Coast and New York lens. My role involved:Content Development: Curating and overseeing engaging content that resonates with our diverse audience, from cannabis enthusiasts and art lovers to Old School New Yorkers and foodies. Editorial Leadership: Leading a talented team of contributors, writers, and photographers to create a topically thought provoking, cohesive and visually appealing magazine.Design: Designing the magazine spreads to ensure a visually captivating and aesthetically pleasing layout.Community Engagement: Highlighting significant cultural movements, community stories, and the latest trends in cannabis, ensuring our publication remains relevant and impactful.Event Coverage: Documenting and promoting Happy Munkey events and collaborations, providing readers with a comprehensive view of our activities and initiatives.Brand Representation: Ensuring the magazine aligns with Happy Munkey’s mission to empower and champion individuals and communities creating cannabis culture.Through Munkey Biz, I brought to life a vibrant publication that not only entertains but also educates and connects with Happy Munkey the heart of New York’s cannabis scene.
  • New Collectors
    Director Of Web 3 Programming
    New Collectors Mar 2022 - Jun 2024
    New York, New York, United States
    As director of Web3 Programing my goal is to onboard and excite art lovers, creatives, and collectors of the emerging world of Web3 and NFTs. By working with a traditional gallery transitioning to embrace Web3 I am helping redefine the culture of physical gallery spaces and the way art will be consumed, shared, and collected in the future. Ultimately making the NFT community more diverse and inclusive.
  • Cryptomondays
    Moderator And Program Coordinator For Cryptomondays Brooklyn
    Cryptomondays Dec 2021 - May 2022
    Brooklyn, New York, United States
    As the Moderator and Program Coordinator for CryptoMondays Brooklyn, I played an integral role in running our monthly crypto meetups at the beautiful Williamsburg Hotel. My responsibilities included coordinating guests, curating stimulating conversations about the crypto space, and fostering a vibrant and engaging community.Driven by my love for the web3 and crypto space, I ensured each event featured insightful discussions and diverse perspectives. I also curated screens to display digital art from cutting-edge and local artists, adding a unique and visually captivating element to our gatherings.Through my efforts, CryptoMondays Brooklyn became a hub for enthusiasts and professionals to connect, share knowledge, and explore the evolving landscape of cryptocurrency and blockchain technology.
  • Mca Accounting Solutions/ Mycannabisaccountant.Com
    Social Media Manager
    Mca Accounting Solutions/ Mycannabisaccountant.Com Apr 2021 - Dec 2021
    New York, United States
  • Greenhaus Blockchain
    Head Of Business Development
    Greenhaus Blockchain Dec 2020 - Dec 2021
    As the Business Development Executive for GreenHaus Blockchain, a Bitcoin mining company, I played a pivotal role in supporting the expansion of our industrial-scale mining operations across the United States. My responsibilities included attending crypto conferences, becoming an expert in the crypto industry with a specialization in crypto mining and Bitcoin, and driving onboarding and deal flow processes. In addition to my business development duties, I managed our social media channels and developed innovative marketing strategies. These strategies included NFT drops, afterparties, and giveaways, all designed to engage our audience and enhance our brand presence.
  • Americans For Safe Access
    Director Of Diversity & Inclusion
    Americans For Safe Access Jul 2019 - May 2020
    Baltimore, Maryland Area
    As the Director of Diversity & Inclusion for the newly formed Maryland chapter of Americans for Safe Access (ASA), I played a pivotal role in establishing a strong foundation for equitable access and representation within our state-specific initiatives. My focus was on ensuring that our efforts in Maryland reflected the diverse communities we aimed to serve.Key responsibilities included:- Developing and implementing diversity and inclusion strategies tailored to the Maryland chapter.- Building outreach programs to engage underrepresented groups in our advocacy efforts.- Collaborating with local patients, medical professionals, and community leaders to foster an inclusive environment.- Creating educational resources that address the unique needs of Maryland’s diverse populations.- Advising on policy development to ensure equitable access to medical cannabis within the state.Through my work, I aimed to break down barriers and build a more inclusive medical cannabis community in Maryland, ensuring that ASA’s mission of safe and legal access to medical cannabis was achieved for all residents, regardless of their background.
  • Cannagather Baltimore
    Chapter President
    Cannagather Baltimore Apr 2019 - May 2020
    Baltimore, Maryland Area
    As the Chapter President of CannaGather Baltimore, I led the largest cannabis industry community in the DMV. My role involved creating and curating the monthly program, securing top-tier speakers and sponsors, and promoting our events. I also managed the logistics of securing venues for our monthly meetings and ran our vibrant online community through social media, newsletters, and our Meetup page.Driven by a commitment to education and communication in the cannabis industry, I ensured that every event provided valuable insights and fostered meaningful connections. Under my leadership, CannaGather Baltimore became a hub for knowledge sharing and unparalleled networking opportunities.
  • Cannagather Dc
    Vice President Of Community
    Cannagather Dc Jan 2019 - May 2020
    Washington, District Of Columbia
    As the Vice President of CannaGather DC, I played a crucial role in supporting the Chapter President in leading one of the largest cannabis industry communities in the DMV. My responsibilities included assisting in creating and curating the monthly program, securing top-tier speakers and sponsors, and promoting our events. I also helped manage the logistics of securing venues for our monthly meetings and contributed to running our vibrant online community through social media, newsletters, and our Meetup page.Driven by a commitment to education and communication in the cannabis industry, I worked closely with the Chapter President to ensure every event provided valuable insights and fostered meaningful connections. Together, we made CannaGather DC a central hub for knowledge sharing and unparalleled networking opportunities.
  • Charm City Thc, Llc
    Co-Founder
    Charm City Thc, Llc Nov 2017 - May 2020
    Washington Dc-Baltimore Area
    As the Co-founder of Charm City THC, a cannabis lifestyle company operating under Washington DC's Initiative-71, I played a key role in shaping and driving the success of our business. Our mission was to provide high-quality cannabis products and merchandise while pushing the envelope on cannabis hospitality and customer service.Key responsibilities included:- Executing the branding and establishing the company’s identity within the competitive cannabis market.- Managing client relations to ensure a superior customer experience and foster long-term loyalty.- Overseeing the logistics of securing quality cannabis products to meet our high standards.- Serving as a licensed caregiver in Maryland, helping patients procure safe and effective cannabis for their wellness needs.- Managing a dedicated team of 8 staff members, ensuring smooth operations and a positive work environment.- Innovating in cannabis hospitality, creating unique and engaging experiences for our customers.- Running social media channels and promotional activities to enhance our brand presence and engage with our community.Through these efforts, I contributed to the growth and reputation of Charm City THC, making it a trusted name in the DMV cannabis community.
  • Goucher College
    Project Manager
    Goucher College Aug 2017 - May 2019
    Baltimore, Maryland Area
    I led an archaeological excavation at an eighteenth century limekiln. Through this project, I have gained valuable skills and acumen on how to organize volunteers, bring in outside help through the community and local companies, secure support and funding from our college administration and professors, and teach archaeological techniques for excavation of the kiln. In addition I have also had the opportunity to gain expertise in non invasive 19th century horticultural methods, as to effectively and mindfully clear shrubbery in a forest buffer.
  • Goucher College
    First Year Mentor Intern
    Goucher College Aug 2017 - May 2018
    Baltimore, Maryland Area
  • Goucher College
    Lifeguard
    Goucher College May 2016 - May 2018
    Baltimore, Maryland Area
    • Highly skilled in ensuring safety of individuals using pools• Demonstrated ability to inspect swimming area and report any unsafe conditions• Hands on experience in administering life saving procedures• In depth knowledge of safety procedures and protocols relevant to swimming and other water sports• First Aid and CPR Certified• Pool and Spa Operator Certified
  • Goucher College
    Swim Instructor
    Goucher College May 2016 - May 2018
    Baltimore, Maryland Area
  • Goucher College
    First Year Mentor
    Goucher College Mar 2016 - Dec 2016
    Baltimore, Maryland Area
    Responsible for aiding a group of 20 first year students to acclimate into college life by leading them through the orientation process, contacting them weekly via email for the summer leading up to their first semester, and being a resource for them on campus. Additionally, leading a weekly first year course designed to introduce new students to situations and people that they will meet and experience in college.
  • Little Baby'S Ice Cream
    Icecream Scoopista
    Little Baby'S Ice Cream Sep 2017 - May 2018
    Baltimore, Maryland Area
  • Happy Munkey Llc
    Consultant
    Happy Munkey Llc Sep 2017 - May 2018
    Greater New York City Area
  • Goucher College Special Collections
    Epsom Farm Project; Henry Banning Chew Papers
    Goucher College Special Collections Jan 2017 - May 2018
    Baltimore, Maryland Area
    Archived, catalogued, and transcribed nineteenth and twentieth century letters, accounts, and diary entries from the Henry Banning Chew Papers. Conducted research and created biographies of enslaved workers on the farm and publicized project including presenting in public forums.
  • Spotluck
    Brand Ambassador
    Spotluck Jan 2017 - Nov 2017
    Baltimore, Maryland Area
    Develop strong social, marketing, and leadership skills as well as experience in branding, event planning, social media, sponsorship, public relations, and entrepreneurship. Additionally I participated in beta testing for the app.
  • Bolton Swim & Tennis Ltd
    Assistant Manager
    Bolton Swim & Tennis Ltd May 2017 - Sep 2017
    Baltimore, Maryland
  • Bolton Swim & Tennis Ltd
    Swim Instructor
    Bolton Swim & Tennis Ltd May 2017 - Sep 2017
    Baltimore, Maryland
  • Yik Yak, Inc.
    Campus Rep/Campus Representative
    Yik Yak, Inc. Aug 2015 - Dec 2016
    Baltimore, Maryland Area
    Raise awareness of the app via marketing strategies. Execute marketing campaigns across campus. Build connections with students and organizations on campus. Develop strong social, marketing, and leadership skills as well as experience in branding, event planning, social media, sponsorship, public relations, and entrepreneurship.
  • Drd Pool Management, Inc.
    Head Lifeguard
    Drd Pool Management, Inc. May 2016 - Aug 2016
    Baltimore, Maryland Area
    • Highly skilled in ensuring safety of individuals using pools • Demonstrated ability to inspect swimming area and report any unsafe conditions• Hands on experience in administering life saving procedures• In depth knowledge of safety procedures and protocols relevant to swimming and other water sports• First Aid and CPR Certified• Pool and Spa Operator Certified
  • Great Plains Moving And Storage
    Mover
    Great Plains Moving And Storage May 2015 - Aug 2015
    Greater Denver Area
    Transported furniture, office equipment, and related items as needed. Operated vehicles and mechanical equipment as required to facilitate loading, unloading, and transport of materials, as appropriate to the area of operation.
  • Jcc Manhattan
    Summer Camp Counselor
    Jcc Manhattan May 2014 - Aug 2014
    Greater New York City Area
    Help write and implement a weekly schedule for your camp group.Organize and lead a variety of small and large group activities each week. Activities may include crafts, nature, songs, games, opening and closing ceremonies, swimming, archery, canoeing, Family Night, etc. This includes time spent on the bus.Identify and respond to camper behavior issues.Ensure that the site is kept clean, organized, and free of litter.Communicate with parents about participant’s experiences and report concerns to Camp Leadership.Assist in maintaining accurate program records including incident reports, logbook documentation, and daily attendance.Know and understand ALL emergency procedures associated with the camp program.Know, enforce, and follow all safety guidelines associated with the camp and all program areas. This includes but is not limited to being responsible for your campers’ safety and their whereabouts at all times.Help guide Junior Counselors and Camp Volunteers to have a deeper understanding of leadership and counseling skills.

David Hernandez Education Details

Frequently Asked Questions about David Hernandez

What company does David Hernandez work for?

David Hernandez works for Tai Ku Labs

What is David Hernandez's role at the current company?

David Hernandez's current role is Disruptive Marketing & Experiential Events | Bringing Good Energy to Every Project!Specializing in Cannabis, Web3, AI, Augmented Reality (AR), Food, Art, and Culture.

What schools did David Hernandez attend?

David Hernandez attended Goucher College.

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