Dave Irwin Email & Phone Number

Plano

Dallas/Fort Worth Area

Providing industry intelligence and competitive intelligence for the North American wireless and telecommunication markets, serving as an internal consultant for Ericsson NA. Supporting sales, planning, and executive with research and analysis projects.Responsible for competitive market share analysis, market sizing and forecasting, real-time event assessment, industry performance tracking, research for competitive insights, new and adjacent market analysis, and market trend awareness.

Plano, Tx

Provided industry and competitor analysis of the $5B software market for tax and accounting professionals, serving as an industry Subject Matter Expert across the organization. Created competitive market share, forecasting models, and KPI tracking, supporting annual strategic planning and market segmentation.Drove sales actions to acquire new customers by researching and identifying multiple new data sources and teaming with primary research and external analysts to enhance the content and computation in research survey outputs. Identified 20% growth opportunity in traditional low growth market.Increased awareness of the market and competitive environment by identifying, acquiring, and establishing new CI methods and sources of information.Built and delivered the annual state of the industry presentation in collaboration with the research team.Areas of analysis include: competitive market share analysis, market sizing and forecasting, customer segmentation, competitive price analysis, hands-on competitive product assessment, real-time event assessment, industry performance tracking, research for competitive insights, new and adjacent market valuations, and market trend evaluation.

Richardson Texas

Developed and delivered the five-year strategic market forecast for the $2B CDMA business unit. Maintained executive presentation, approval, and quality, and provided internal consultation on strategic projects, including new business sizing and event analysis. Analyzed and built regular market intelligence reports on customers, competitors, and industry trends.Developed a high quality $10B wireless equipment market forecast by introducing sensitivity and what-if analysis.Improved the ability to identify timing of market inflection by re-assessing market drivers and identifying new input sourcesImproved strategic decision-making by delivering regular reports on market share, KPIs, competitors’ performance, and changing market dynamics.Authored the market environment content for the annual strategic plan. Collaborated with international forecasting as a member of the corporate steering team, aligning forecasting processes, developing and delivering best-practices across the multi-site forecasting community.

Analysis of telecom equipment market trends and development of models for market size forecasting and competitive positioning evaluation.Managed team of six senior analysts to deliver strategic forecasting and market intelligence to key decision makers. Forecasted $80B+ telecom equipment markets: including 4G LTE, WiMAX, CDMA, GSM, W-CDMA, TDMA, VoIP, IMS, subscribers, and mobile terminals. Competitor Intelligence: market share analysis, SWOT, merger and acquisition scenarios.Market Research and Analysis: market trends analysis, supported strategic planning, Investor Relations, internal newsletter, and analyst relations. Evaluated and procured external market research.