Dave Karasick Email & Phone Number

Detroit, Michigan, United States

North Carolina, United States

Maritz Automotive specializes in retail performance, offering industry-leading training, process development, and KPI coaching for auto dealerships and OEMs.I leveraged relationships with GM Leadership to drive business growth and improve dealer performance. My role involved implementing strategic initiatives aligned with GM KPIs, enhancing sales, and operational efficiency. I also focused on team development and continuous process improvements.Key Responsibilities:Fostered relationships with GM Regional Directors, GM Zone managers, and dealer teams to drive business growth.Implemented initiatives aligned with GM KPIs, contributing to sales growth.Utilized training materials during dealer interactions for consistent messaging.Participated in monthly team meetings and coaching sessions to drive engagement.Collaborated with stakeholders to launch various programs, improving dealership processes.Adapted strategies to align with rapidly evolving industry demands.Identified areas for improvement, contributing to operational enhancements.Achievements:Founding member of two GM Task Forces, optimizing the use of Urban Science's GM Drive Growth tools and Marchex Phone Analytics, leading to improved KPIs.Achieved 4x higher dealer engagement with key GM tools, leading to increased website visits and improved sales performance.In Q2 2023, led a team that achieved an 8.5% increase in new car OnStar enrollments and a 28% surge in used car enrollments.In 2023, despite a decline in My Rewards activations in 2022, our targeted interventions led to a 10% average improvement in activations.Closed 2022 with a targeted campaign, generating $16M in sales revenue and resulting in 330 tracked sales.

Greensboro/Winston-Salem, North Carolina Area

Working with 70 Automotive GM dealers in NC, I've led efforts to capture market share and improve profitability. My key activities include:BDC Implementation & Training: Assisting in establishing and optimizing Business Development Centers (BDCs), including designing workflows, defining roles, and implementing lead management tools.Lead Response & Customer Retention: Analyzing lead response times, recommending strategies to increase customer satisfaction, and developing retention strategies to foster long-term relationships.CRM Utilization & Continuous Improvement: Maximizing CRM systems, implementing continuous improvement practices within BDCs, and coaching on multi-channel communication.Enhancing Owner Experiences & Brand Loyalty: Developing targeted programs to engage and retain customers, creating loyalty programs, and providing extensive support for Manufacturer Legacy programs.Sales & Technology Integration: Crafting strategies for selling new cars in the service drive, providing comprehensive sales training, integrating the latest technologies, and guiding inventory management.Customer Feedback & Collaboration: Managing customer feedback, conducting mystery shopping for inbound leads, and collaborating with key stakeholders to support the overall success of the automotive retail ecosystem.These comprehensive efforts have been instrumental in enhancing dealership performance, fostering customer loyalty, and driving overall sales success.Proficient with GM tools, processes, and structure. Proficient with Sales Alert and TrafficView from Urban Sciences

Morehead City

November 2015 – July 2016GSM / eCommerce ManagerImplemented modern sales process of consultative selling and a transparent sales process, trained and monitored performance of 8 sales people and 3 business development representatives. Primary daily responsibilities included, monitoring CRM Utilization and desking deals (eLead) Assisting in closing, monitoring and participating in daily sales follow up, ongoing training, inventory management and working with Finance department to maximize profit. Sales grew 130% YOY after changes were fully implemented.

Stevenson Toyota, Jacksonville Nc

One of my first accomplishments was the “Owner’s Assistance Team”. The OAT team assisted in sales and service follow up, AutoAlert Campaigns and installed new BDC processes with ProActive Dealer Solutions. I am responsible for a BDM and 4 BDR’s. Recently this team has begun to answer all inbound sales calls and handle most internet leads. I developed templates and follow up process incorporating auto emails, BDC tasks and manager touches and integrated them with the CRM. Provided regular training on CRM issues, monitored CRM usage tracked sales people’s performance.Reverse TO’s with customers to ensure a VIP experience.Work with Sales people to qualify customers and close deals.Worked with sales people in goal setting and forecasting. Confirmed appointments and assisted sale people in calling customersDeveloped and trained new Internet and Phone Processes Trained on Phone Ninja’s Script, listened to and coached callsDeveloped internet process for the store monitored response time and quality. Trained all new hires on road to the sale training, CRM and walk arounds.Continued walk around, CRM and process training with sales people.

Hampton Va

Design, implement and monitor processes that increase sales, volume and maintain customer satisfaction and loyalty. Desk deals to maximize profits. Appraise trades. Work closely with finance department to structure deals for bank approval. Design work flows and Templates within CRM.Job description includes - • Forecast goals and objectives for the department and strive to meet them • Strive for harmony and teamwork with all other departments • Prepare and administer an annual operating budget for the sales department with the assistance from the VP of Sales and GMS • Attend Managers meetings as requested • Assist the General Manager of Sales in forecasting controllable expense elements for the sales department • Understand, keep abreast of and comply with federal, state, and local regulations that effect privacy and vehicle sales • Hire, train, motivate, counsel and monitor the performance of all sales employees • Direct and schedule the activities of all department employees • Oversee the efforts of the sales people to enhance the image and customer satisfaction ratings of the dealership • Communicate with salespeople to ensure that dealership policies and procedures are understood and followed. • Monitor salespeople’s payroll records • Set sales and gross objectives for salespeople • Guide all salespeople in setting their objectives on a short and long range basis • Review all salespersons performance as shown on the Sales Daily Operating Control • Assist in developing programs of improvement for those salespeople who are failing to reach their objectives • Recommend for dismissal any salesperson failing to meet company objectives • Conduct sales training meetings as directed by the General Manager of Sales • Review advertising and promotional plans with salespersons • Work with sales people on programs that will increase the front gross and increase F&I penetration

Williamsburg Va