It's simple - I love using great products, and helping designers build the products people love to use. I coordinate, challenge, and inspire the creation of hardware and software products users love to use. Using active listening skills, and watching what people actually do, we create the product path - from the epic vision that defines the 1.0 product, to the details of every ui widget along the way. My unique skills help me empathize with users to meet and exceed their expectations about their ease of use.Through an agile development process, I match technical risk with customer-perceived value and incrementally help the team deliver a product that grows with each iteration to exceed customer expectations.It's a technique I call PDbUX - Product Design by User Experience. It's the proven path to creating products that people love to use.