Dave Kelley Email & Phone Number

Ashburn, Virginia, United States

Fairfax, Virginia, United States

• Directed MarCom department activities, including marketing, event management, internal and external communications, content creation, collateral development, branding, and lead generation campaigns.Managed team of.
• Activated new $20K monthly recurring revenue (MRR) stream by pioneering and launching groundbreaking initiative enabling companies to promote jobs to military job seekers and save on headhunting and recruitment fees.
• Tripled inbound leads from 200 to 600 per month by developing and implementing new Salesforce based website that overhauled user experience.
• Secured 150+ new commercial and federal leads by orchestrating end-to-end special events, conferences, and trade shows, resulting in 35 follow-up meetings and five new clients.

Ashburn, Virginia, United States

• PROGRAM MARKETING MANAGER | Verizon Business Group Jan 2020 – Nov 2022Drove top business and strategic initiatives for corporate marketing project management office (PMO).Provided program and project management.
• Saved company $40M in 2020 by leading implementation of PEGA decisioning software, including project management and coordination across three workstreams.
• Achieved five-year goal of reaching Net Promotor Score of 60 by leading change management efforts and standing up six critical workstreams (Customer Journey, Order and Install, Contracts, Signature Experiences, One.
• Initiated and spearheaded program management and execution of COVID-19 contact tracing initiatives, contributing significantly to success of public sector projects.

Washington D.C. Metro Area

• Oversaw strategy and roadmap for key marketing initiatives. Executed sales and marketing campaigns across multiple channels to reach prospects, re-engage inactive accounts, and foster existing customer growth..
• Revamped marketing collateral and tradeshow exhibit that resulted in 20% increase in government and strategic partner leads.
• Expanded customer reach by implementing business development and lead generation strategies that resulted in a $50K increase in annual revenue.

Washington D.C. Metro Area

• Managed omni-channel campaigns focusing on lead generation, up-selling, and retention. Advised on sales and marketing strategy, product launches, and multi-channel marketing campaigns. Analyzed campaign and program.
• Served as primary liaison to sales executives and 200-person national sales team.
• Led national sales team in exceeding 2018 year-end sales goal 20% by developing, executing, and scaling sales enablement efforts.
• Landed 110 sales within first five days of new product launch by leading 10-member cross-functional team in advancing sales enablement and market penetration strategies.
• Captured 400+ new leads from one event by steering all aspects of special events, conferences and trade shows.

Ashburn, Virginia

• Developed and led $500M demand generation marketing program. Managed $1.2M in annual contracts, including cultivating vendor, contractor, and outsourcing relationships. As key liaison for sales and product management.
• Produced $2.5M in annual revenue, resulting from contributions directing multiple marketing projects.
• Generated 866 leads and $1.7M in MRR by building omni-channel marketing campaigns.
• Optimized campaign strategies, identified additional markets, and educated a 40-person team by delivering weekly campaign read out that tracked metrics.

Ashburn, Virginia

• Collaborated with executive team to develop marcom strategy, messaging, target audience segmentation, and lead criteria, to create multi-channel campaigns and collateral that drove customer engagement and prospect.
• Collaborated with product/service management teams to determine market viability and developed strategies, tactics, and content to launch new initiatives
• Managed two-person team to create and execute on-going multi-channel marketing campaigns
• Managed budgets to ensure projects were on budget and identified an area that saved organization $150K in design and print costs per year
• Develop event marketing strategy for registration, designated products, services, and channels at a 6,000+ attendee annual conference, one campaign yielded a 27 percent increase in attendance

Reston, Virginia

• Managed accounts, campaigns, and projects in various stages of completion
• Developed and implemented event marketing campaigns to drive attendance, engagement and awareness
• Prepared detailed monthly status reports on leads generated, web statistics, and Google AdWords for client associations
• Wrote, produced, and implemented B2B email campaigns to specific vertical market segments

Herndon, Virginia

• Supervised 3 person team to develop and execute marketing campaigns and projects for Commercial and Federal divisions
• Direct report to the CEO of a $40M company; advised and briefed executive team on all marketing initiatives
• Facilitated development and coordination of corporate rebranding strategy
• Created and executed B2B lead generation campaigns through email blasts, white paper syndication, trade show mailers and Google AdWords
• Reviewed the action plan and facilitated meetings with contractors to perform selected projects
• Supervised and updated web site that produces 200 leads per month

Woodbridge, Virginia

• Responsible for writing, editing, and production of press releases/advertisements
• Worked with President to develop and implement quarterly business and marketing goals
• Interacted with clients and vendors to provide status reports and resolution of disputes
• Managed 3 team members to meet weekly work schedules
• Generated new sales and exceeded sales expectations resulting in a 10% annual increase

Reston, Virginia

• Supported and coordinated the marketing efforts of the President and the four company VPs
• Managed all aspects of high visibility corporate events
• Responsible for business proposals from strategy to final document production and submission
• Designed, prepared, and participated in proposal/sales presentations (one effort resulted in the award of a $15 million contract)
• Managed all aspects of exhibit booth preparation and trade show participation

Charleston, South Carolina Area

• Managed and maintained 10,000 member database
• Acted as company liaison on multiple accounts
• Supervised and coordinated Friends of the Hunley member tours

Washington D.C. Metro Area

• Participated in weekly staff meetings with Senator Thurmond to review constituent issues
• Prepared correspondence addressing current issues and concerns