As the Senior Affiliate Marketing Manager at Carwow UK, I lead the development and optimisation of the affiliate marketing strategy, building key partnerships to drive customer growth and revenue. I oversee the full affiliate program lifecycle, using data-driven insights to maximise performance and foster mutually beneficial relationships.

Established and launched the affiliate programme from the ground up, quickly growing to be the second largest acquisition channel in the business.Played a crucial role in optimising the lead funnel and CRM flows to enhance conversion rates and maximise retention.Successfully recruited hundreds of affiliates, networks, and agencies across multiple channels and verticals, significantly expanding the company's reach and influence.Negotiating strategic deals on behalf of the company, securing favourable terms and partnerships that boosted the affiliate programme's success.Led pitches and presentations for B2B brand partnerships, forging strong relationships and collaborations with key industry players.Established a comprehensive reward programme for members, negotiating bespoke affiliate commissions with multiple brands to deliver exclusive offers to the loyal base.Developed and implemented robust tracking and reporting systems to monitor affiliate performance, ensuring accurate measurement of campaign effectiveness.

Owner and general manager of the multi-award winning restaurant, The Little Viet Kitchen