Dave Knispel Email & Phone Number

Collingwood, Victoria, Australia

As the E-Commerce Strategist at Pedla, I am responsible for coordinating initiatives that improve the customer experience and drive the growth of our online business. In this role, I work closely with the Creative Director, General Manager, Marketing Lead, and various suppliers and consultants to execute product launches and weekly marketing messages, ensuring that our website is consistently communicating the most up-to-date brand message.I also collaborate to build Pedla's e-commerce… Show more As the E-Commerce Strategist at Pedla, I am responsible for coordinating initiatives that improve the customer experience and drive the growth of our online business. In this role, I work closely with the Creative Director, General Manager, Marketing Lead, and various suppliers and consultants to execute product launches and weekly marketing messages, ensuring that our website is consistently communicating the most up-to-date brand message.I also collaborate to build Pedla's e-commerce strategy and project manage strategic initiatives that improve the customer experience and drive business growth. This includes implementing conversion rate optimization techniques, conducting split testing, and analyzing data to inform decision making. In addition, I work closely with the Marketing Lead to maximize sales from traffic directed to the website through digital advertising and email campaigns, and with the Wholesale team to create more enticing marketing assets.As the E-Commerce Strategist, I am expected to forge strong relationships with high-quality suppliers and partners that will enable us to deliver the best online customer experience. As a member of the Pedla team, I embrace the community, live the values, breathe the culture, and share the passion. My strategic thinking and strong track record in e-commerce, along with my passion for delivering exceptional customer experiences, make me an integral part of the team. Show less

Melbourne, Australia

Web Design, UX/UI, Digital Design; Training in HTML, CSS, Javascript, Design Techniques, Trends, Efficiency Implementation, Customer Service; Design System Implementation, Creating Modules, Competitor Research, Journey Mapping, Personas, Interviewing, Analytics, Sketching and Planning Sites, Wireframes, Prototyping, Responsive Design, HTML, CSS, JavaScript, JQuery, Internal Framework Advancement, Have a Look Websites and Marketing, Intranet Redesign

Melbourne, Victoria, Australia

As Head of Design at Havealook over seven years, I led a dynamic team of 10, encompassing design, marketing, and front-end development. I pioneered the introduction of design systems and conversion rate optimisation, applying these across 1000+ websites and numerous marketing initiatives. My leadership extended to training the team in various domains, including design, front-end development, SEO, marketing, and conversion rate optimisation, significantly enhancing our project execution and… Show more As Head of Design at Havealook over seven years, I led a dynamic team of 10, encompassing design, marketing, and front-end development. I pioneered the introduction of design systems and conversion rate optimisation, applying these across 1000+ websites and numerous marketing initiatives. My leadership extended to training the team in various domains, including design, front-end development, SEO, marketing, and conversion rate optimisation, significantly enhancing our project execution and digital strategy capabilities. Show less

Melbourne, Victoria, Australia

At Good Wine Cru, I was entrusted with overhauling the website to optimise for conversions, a pivotal step that involved infusing new branding and aesthetics into the design. I capitalized on the opportunity to showcase best sellers and rare finds, enhancing the user experience and guiding customer purchasing decisions. A key strategy in driving sales growth involved leveraging renowned wine reviewers' scores, which we prominently featured alongside each wine. Additionally, I innovated the… Show more At Good Wine Cru, I was entrusted with overhauling the website to optimise for conversions, a pivotal step that involved infusing new branding and aesthetics into the design. I capitalized on the opportunity to showcase best sellers and rare finds, enhancing the user experience and guiding customer purchasing decisions. A key strategy in driving sales growth involved leveraging renowned wine reviewers' scores, which we prominently featured alongside each wine. Additionally, I innovated the product labeling and filtering system, allowing customers to easily navigate and select wines based on sustainability credentials - organic, biodynamic and vegan options.My efforts extended beyond the website, as I built a cohesive branding and marketing narrative across social media platforms such as Facebook, Instagram, and LinkedIn, amplifying our digital presence and consumer reach.Technical and on-page SEO implementations were part of my contributions, ensuring that Good Wine Cru's online visibility was optimised to capture and engage a broader audience effectively. Show less

Web Design, Social Media, Marketing, Internal Print Marketing, Joint Promotions, Training, Business Analysis and Planning, Customer Service, Function Planning

Lead Design, Web Design, Video Editing, Camera Operation, Interviewing, Story Planning, Business Development, Event Planning

Customer Relations, Branding, Marketing, Business Planning, Training

Bachelor Of Design - Digital Design, Web Page, Digital/Multimedia And Information Resources Design, Hd

Studied Digital Media Design over 3 years with a HD grade average. Majored in Film Production and Motion Graphics.

Certificate Iv, Business, Advertising

Studies Business Advertising over a 2 year period.

Vce, Graphic Design

Professional Education, User Experience And Interaction Design

Activities and Societies: "Learnt a range of user experience and interaction design related skills, focusing on user research.