• Translated client objectives and requirements into search engine marketing strategies and tactics for a variety of clients including Oreck, Valvoline and Kodak. • Developed executed and managed PPC campaigns with a combined budget of more than $1 million per year.• Worked directly with clients to review active campaign performance and analytics. • Recommend next steps for SEM, SEO and social marketing strategies.• Increased ROI by more than 200% by improving quality and eliminating low-performing SEM elements.• Educated both clients and internal digital team on trends in search engine marketing.Catalyst is a direct and digital marketing agency that helps clients acquire, retain and develop long-term relationships with customers. The agency takes the guesswork out of marketing decisions by combining intellectual curiosity and inquisitiveness with hard-core analytics, deep customer insight and a measurement mindset. We call it Science+Soul. Our expertise includes:Direct marketingDigital marketingMobile marketingPredictive analyticsSearch engine marketing (SEM)Search engine optimization (SEO)Customer Relationship Management (CRM)Marketing strategyWebsite design and developmentWeb analyticsEmail marketingUser experience designCreative developmentCampaign analysisResearchTeleservicesB2B lead generationB2B lead nurturing

• Developed and implemented pay per click marketing campaigns on Google, Yahoo, MSN & more with a budget of more than $750,000 per year. • Managed online lead generation, subscription and sales campaigns using SEM bid management tools.• Increased revenues by more than 300% by expanding distribution partners and effective practices.

• Negotiated business partnerships with online advertisers.• Researched, analyzed and implemented opt-in email marketing campaigns.

• Initiated and directed the implementation of feature channels on Excite.com, iWon.com and MyWay.com portals including Sports, Games, Casino, Weather and more. • Coordinated production and development process, managing teams of more than 10 people.• Program Manager for NFL Pick'em & Verizon Sweepstakes. -Resulted in over 850,000 participants and generated more than $500,000 in revenue.

• Negotiated portal deals and established online marketing relationships.• Managed cross-functional teams of over 5 people including IT staff and product managers.• Increased online auction revenues by more than 50% through strategic product placement.