Branch Consulting (branch-consulting.com) provides detailed analysis of your customer base, ideal customer profiles, and marketing/messaging plans to successfully and effectively target any segment to grow your business. Using demographic, behavioral and consumer data, and customer feedback we develop hierarchical directories and targeted messaging programs to successfully increase customer activity. Services Include:-Customer Demographic & Behavioral Analysis-Hierarchical List Development-Results-based Project Management-Branding, Marketing & Message Development-Customer Experience Baseline Measurement and Reporting-Customer Experience Training

Director of outreach programs for regional Blood Center, responsible for the supply of blood and blood components for over 90 hospitals and clinics in Western Washington and Oregon. Oversee a department of 64 FTE comprised of managerial, field recruitment, and call center personnel. Set and manage budget of $4.2 million. Annual recruitment of over 270,000 donors achieved through fixed donation sites and 4400+ blood drives resulting in annual revenues exceeding $66 Million. Skills:-Develop and execute annual goals, objectives and new initiatives for three recruitment programs. -15+ years of increasingly responsible multi-level managerial and leadership experience.-Customer base segmentation and targeted marketing to increase customer frequency, retention and new customer acquisition.-Created customer base Experience survey systems and analysis to increase customer frequency, retention and new customer acquisition.-Lead cross-departmental project implementation teams to enhance processes and gain efficiencies.-Conduct market and cost analysis of region by community base and potential to strategically position program for growth.-Create tools/metrics to track annual program goal attainment and individual employee results.-Drive cross-departmental communication and collaboration to educate and build support for program goals and priorities.Accomplishments:-Oversaw expansion of program to over 270,000 registrations (a 44% increase) over seven year time period through the addition of both fixed and mobile sites. -Improved recruitment efficiencies during same time period resulting in a significant reduction of both labor and non-labor costs per registration. -Created and introduced several new recruitment initiatives .-Acted as Loaned Consultant with partner Blood Centers to enhance their recruitment programs and increase efficiencies.and have presented at international conferences on recruitment strategies.

Direct the Donor Group Recruitment Program for regional Blood Center.. Recruit over 118,000 donors annually. Supervise and motivate a staff of fourteen Field Representatives.Accomplishments:Oversaw expansion of program of Recruitment team from six Representatives to a team of sixteen.Developed partnership with Microsoft to design and enhance Microsoft Appointment Manager application as an online scheduling system. Improved application for general businesses and tailored it to be effectively used at all blood centers nationwide. Partner with local Fortune 500 Companies (Boeing, Microsoft, Weyerhaeuser, Safeco, AT&T Wireless) to promote program, increase support and drive new initiatives.Developed recruitment and reporting tools to measure effectiveness of recruitment program and to help to focus recruitment staff on goal achievement. Directed Web site enhancements to increase Web traffic and improve recruitment applications of site.Attained 34% growth in program during most recent five years through increased market penetration and diversified collection models.

Organized and promoted over 280 blood drives in downtown Seattle, accounting for over 15,000 blood donations annually.