Senior Web Developer
CurrentChief architect of BioPlusβ first-ever online patient experience, building and managing a portfolio of patient self-care options, plus gated access to prescription information. Regularly bridge marketing strategy and technical execution via multiple platforms, generating leads, optimizing user interactions, boosting patient satisfaction, and ensuring related KPIs are on track.ππ°π°πΌπΊπ½πΉπΆππ΅πΊπ²π»ππβ’ Boosted companyβs online reputation by cleverly designing and developingβ¦ Show more Chief architect of BioPlusβ first-ever online patient experience, building and managing a portfolio of patient self-care options, plus gated access to prescription information. Regularly bridge marketing strategy and technical execution via multiple platforms, generating leads, optimizing user interactions, boosting patient satisfaction, and ensuring related KPIs are on track.ππ°π°πΌπΊπ½πΉπΆππ΅πΊπ²π»ππβ’ Boosted companyβs online reputation by cleverly designing and developing patient satisfaction feedback system that raised BioPlus' Google rating from 2.6 to 4.5 within 2 months of launch and to a 4.7 one year later.β’ Spearheaded the redesign of the company's flagship website using WordPress which contributed to an award from Money magazine recognizing BioPlus as one of the top 5 online pharmacies of 2020.β’ Designed and developed a series of responsive web apps enabling patients to sign documents, upload their insurance cards, and refill medications, plus built a dedicated site for them to manage their health information, ask questions, and view their prescription/refill status. β’ Conceptualized and created two types of multi-channel, multi-message patient user journeys; one for the onboarding of new first-fill patients and the other for comprehensively educating and surveying patients about their prescribed specialty medication(s). β’ Created custom templates in HubSpot for the systematic creation and searchable display of more than 280+ blog posts, plus leveraged HubSpotβs algorithm for displaying related posts to keep readers on the siteβ’ Demonstrated thought leadership by authoring gated premium content -- a 17-page whitepaper on "Telemedicine, Dermatology & Covid-19β -- generating dozens of new healthcare provider leads. Show less