Chief architect of BioPlus’ first-ever online patient experience, building and managing a portfolio of patient self-care options, plus gated access to prescription information. Regularly bridge marketing strategy and technical execution via multiple platforms, generating leads, optimizing user interactions, boosting patient satisfaction, and ensuring related KPIs are on track.𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Boosted company’s online reputation by cleverly designing and developing… Show more Chief architect of BioPlus’ first-ever online patient experience, building and managing a portfolio of patient self-care options, plus gated access to prescription information. Regularly bridge marketing strategy and technical execution via multiple platforms, generating leads, optimizing user interactions, boosting patient satisfaction, and ensuring related KPIs are on track.𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Boosted company’s online reputation by cleverly designing and developing patient satisfaction feedback system that raised BioPlus' Google rating from 2.6 to 4.5 within 2 months of launch and to a 4.7 one year later.• Spearheaded the redesign of the company's flagship website using WordPress which contributed to an award from Money magazine recognizing BioPlus as one of the top 5 online pharmacies of 2020.• Designed and developed a series of responsive web apps enabling patients to sign documents, upload their insurance cards, and refill medications, plus built a dedicated site for them to manage their health information, ask questions, and view their prescription/refill status. • Conceptualized and created two types of multi-channel, multi-message patient user journeys; one for the onboarding of new first-fill patients and the other for comprehensively educating and surveying patients about their prescribed specialty medication(s). • Created custom templates in HubSpot for the systematic creation and searchable display of more than 280+ blog posts, plus leveraged HubSpot’s algorithm for displaying related posts to keep readers on the site• Demonstrated thought leadership by authoring gated premium content -- a 17-page whitepaper on "Telemedicine, Dermatology & Covid-19” -- generating dozens of new healthcare provider leads. Show less

Contributed to the website redesign of an Orlando healthcare start-up focusing on improving the user experience for caregivers 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Programmed multi-step registration process for new users and profile update functionality for registered users utilizing jQuery, HTML5, Foundation, Sass, Ruby on Rails, and object-relational mapping (ORM).

Supported the diverse online needs of a leading European real estate franchise, including marketing, web development, and web server administration. Performed work on 30+ data-driven websites and apps with team of coders and graphic artists via bi-weekly sprints, scrums, and code reviews. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Spearheaded UI/UX redesign of partner country websites (e.g., ERASuisse.ch, ERADeutschland.de), deploying a mobile-first responsive CSS framework (Bootstrap)… Show more Supported the diverse online needs of a leading European real estate franchise, including marketing, web development, and web server administration. Performed work on 30+ data-driven websites and apps with team of coders and graphic artists via bi-weekly sprints, scrums, and code reviews. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Spearheaded UI/UX redesign of partner country websites (e.g., ERASuisse.ch, ERADeutschland.de), deploying a mobile-first responsive CSS framework (Bootstrap), intuitive and dynamic usable functionality, plus optimized performance. • Developed award-winning video marketing app that leveraged Facebook API, Flash, and user data to provide personalized multimedia experience. • Built a custom content management system for building and emailing newsletters, thereby streamlining email marketing efforts for a 260,000 subscriber base.• Administered and managed all web servers and hosting, Microsoft SQL user accounts, and website SSL certificates. Show less

Created targeted content for dozens of landing pages as part of marketing strategy to boost client organic search engine rankings, specifically on Google. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Researched and wrote SEO-optimized content and developed more than 75 client landing pages for clients in such industries as insurance, real estate, law, appliances, and insurance.• Identified high-value and “long-tail” keyword phrases, while demonstrating significant results ranking… Show more Created targeted content for dozens of landing pages as part of marketing strategy to boost client organic search engine rankings, specifically on Google. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Researched and wrote SEO-optimized content and developed more than 75 client landing pages for clients in such industries as insurance, real estate, law, appliances, and insurance.• Identified high-value and “long-tail” keyword phrases, while demonstrating significant results ranking improvements over time for clients' websites. Show less

Spearheaded and developed several large software initiatives for federal government client, Pension Benefit Guaranty Corporation (PBGC). 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Created and coded front-end components for .NET Web applications that served 5,000+ pension recipients as part of an $800K contract. • Led 5-person team to design and build a job applicant tracking system using ColdFusion and Oracle. Significantly reduced PBGC personnel labor hours to create job requisitions… Show more Spearheaded and developed several large software initiatives for federal government client, Pension Benefit Guaranty Corporation (PBGC). 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Created and coded front-end components for .NET Web applications that served 5,000+ pension recipients as part of an $800K contract. • Led 5-person team to design and build a job applicant tracking system using ColdFusion and Oracle. Significantly reduced PBGC personnel labor hours to create job requisitions and process applicants.• Authored technical paper aligning specific technologies with client’s information architecture guidelines, ultimately securing agency approval for follow-on work totaling approximately $275K. Show less

Collaborated on a 6-person team building data-driven intranet projects for high-profile clients, Discovery Networks and Ford Motor Company. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Developed site navigation menus, broadcast email application, online directory, and customized visitor traffic reports using ColdFusion, MS SQL Server, and Javascript.

Played a pivotal role in designing, developing, and optimizing user-centered web experiences for federal clients. Effectively engaged with all stakeholders, while managing web projects, gathering requirements, authoring white papers, and developing digital solutions that met ADA Section 508 accessibility standards.𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Led the design and implementation of a cutting edge Earth Day 2000 event website that supported 1,000+ concurrent users downloading live… Show more Played a pivotal role in designing, developing, and optimizing user-centered web experiences for federal clients. Effectively engaged with all stakeholders, while managing web projects, gathering requirements, authoring white papers, and developing digital solutions that met ADA Section 508 accessibility standards.𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Led the design and implementation of a cutting edge Earth Day 2000 event website that supported 1,000+ concurrent users downloading live and pre-recorded video streams.• Applied search engine optimization strategies, analytics tools, and usability testing that ultimately led to $80K+ in follow-on work.• Leveraged technical expertise and a consultative approach to assess emerging technologies and content management solutions that played critical role in securing follow-on contract award of $75K+. Show less

Supported the roll-out of a federal welfare-to-work housing initiative by designing and developing related web assets, authoring press releases, optimizing all online content for search engines, and presenting at industry conferences. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Developed and maintained the "Neighborhood Networks" website for the Department of Housing and Urban Development, authoring all site content, ensuring ADA Section 508 accessibility compliance, and optimizing for search… Show more Supported the roll-out of a federal welfare-to-work housing initiative by designing and developing related web assets, authoring press releases, optimizing all online content for search engines, and presenting at industry conferences. 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀• Developed and maintained the "Neighborhood Networks" website for the Department of Housing and Urban Development, authoring all site content, ensuring ADA Section 508 accessibility compliance, and optimizing for search engine rankings to achieve top results.• Spearheaded the design and development of 5 web-accessible databases, coordinating with technical teams and government stakeholders.• Authored 50+ nationally distributed press releases and presented the project's digital assets at multiple conferences, significantly boosting website traffic and stakeholder awareness. Show less