• Lead the relationship and act as the main point of contact for one of ThomasARTS’slargest accounts, Aetna (compliance-based account).• End to end responsibility of liaising with clients while delegating and assemblingteams to support and execute the advertisement campaigns working against stricttimelines.• Interface with clients and offering a consultative approach to support andunderstand their need to ideate campaigns, plan and monitor the lifecycle andexecution.• Create and deliver campaigns across various media and broadcast channels includingbut not limited to: print, online video, x, x, x ) published on a weekly, quarterly andmonthly basis.• Manage and develop small teams to promote internal retention and professionalgrowth.• Utilize data and analytics for decision making and measuring marketing effectivenessin areas of consumer engagement trends, ROI, tracking leads, focus groups and a/btesting.

• Integral part of the creative team working closely with the head of marketing andthe CEO that rebranded the company from High Falls Extracts to High Falls Hemp(date).• Designed and delivered a full, company-wide digital transformation to support therebranding by pivoting from brick and mortar to an ecommerce platform.• Expanded social followings 98% cumulative. Increased eCommerce sales 58%,eCommerce conversions 62% and lowered CPA from $125 to $74.68.• Influenced decisions and implemented a subscription-based model to retain andacquire clients.• Maintained and developed relationships with existing and potential clients tosupport growth and business development, working directly with clients and thesales team.• Led and oversaw the following departments: Social Media Marketing, EmailMarketing, Content Creation, Digital Strategy and Event planning.• Delegated work for Event Planning, Product Launches, and Social Campaigns.

• Led creative team meetings for new clients and acquisition pitches while executingnew business proposals for client acquisition.• Crafted all copy for video, print, web, and radio.

- Executed linear television buys in a timely fashion while delivering the most efficient costs.- Managed clients advertising inventory, consisting of large upfront and scatter buys.- Fulfilled daily client requests, including rating research, program recommendations, and ad rates.- Tracked, organized, and allocated commercial inventory for all media buys.

Helped manage my family’s 70-year-old brick and mortar retail business. We had accounts such as UGGs, Nike, Patagonia, Helly Hanson, Burton, Reebok, Converse, Levi’s, Rayban, Oakley, Maui Jim, Sperry Topsider, and Timberland. I managed the store’s day to day operations and helped the CEO with advertising spends of print, radio, and web which averaged $150,000 quarter to quarter.

Cut in-house commercials for Corporate Identity, presented ideas for videos and short spots to Corporate Identity team and Creative Director. Lead in-house video shoots and acted as Line Producer for budget and talent. Assisted the Head Digital Photographer with in-house, still and model shoots.

Lead a department of twenty members in UCTV’s Advertising Branch. Held bi-weekly presentations with members to brainstorm ideas for clients and taught workshops in Premiere Pro, Final Draft and cinematography. Acted as the client liaison for all current and potential clients. During my tenure profits rose 450% cumulatively, client base increased 300%, and membership rose 250%.