Dave Morris Email and Phone Number

MERRITHEW is dedicated to enriching the lives of others by providing responsible exercise methods and innovative fitness brands across the globe. MERRITHEW's premier Pilates brand, STOTT PILATES®, delivers best-in-class Pilates equipment, accessories and education to everyone including avid exercisers, elite athlete, rehab patience and fitness professionals, and is used by studios worldwide. www.merrithew.com• Managed e-commerce sales, marketing, merchandising and account management throughout Canada, the United States and United Kingdom for Merrithew International Inc. A global leader in manufacturing Pilates equipment and accessories.• Established and developed retail e-commerce partnerships with Amazon.com, Amazon.ca, Physicalcompany.co.uk and Thefitnessoutlet.com. In addition, also maintained an online consignment relationship with Amazon.co.uk.• While in a mature market, year over year sales with Amazon.com, Amazon.ca and Amazon UK, saw increases of 22%, 60% and 6% respectively.• Negotiated and launched direct e-commerce relationships with Amazon.co.uk and Walmart Canada.• Have recently initiated early dialogue to partner with Houzz.com, Shop.ca, Mastermind Toys and LS Travel.• Encouraged clear communication with e-commerce partners and key internal departments at Merrithew to ensure marketing, online merchandising, forecasts, inventory and new product launches are delivered on time and implemented with perfection.• Supported the sales cycle from start to finish, including the preparation of proposals and product demonstrations.• Forecast and analyzed key product revenue drivers and partner profitability.• Recognized innovative, unique opportunities with new e-commerce and brick & mortar retailers, all with the intent to open new business and drives sales.

Managing North American Sales and Business Development for Kobo. Kobo is a global eReading company with more than 3.5 million eBooks, magazines and newspapers in it's library. With millions of readers in countries across the globe, Kobo believes that people have the right to read their books across an open platform. Kobo is now a member of the Rakuten Inc. family.www.kobo.com• Managed North American sales, business development, and account management for the award-winning Kobo ereaders and tablets. • Developed retail and online relationships with Walmart, The Source, Staples, Toys R Us, The Shopping Channel, and independently owned retailers.• Delivered year over year sales increases with Walmart, The Source, Staples and Toys R Us (27%, 15%, 62% & 80% respectively) within an overall flat Canadian marketplace.• Grew total year over year sell in numbers, increasing total dollars by $5M in 2011-2012 and $2M in 2012-2013.• Closed and managed exclusive listings for Kobo devices and accessories at Target and Costco Canada.• Coordinated communications and exchange of information between various departments and clients. • Managed projects to launch and ensured flawless execution.• Worked with retail partners and internal Kobo teams to develop strategic plans, forecasts and product & marketing solutions.• Supported the sales cycle from start to finish, including the preparation of proposals and product demonstrations.• Forecasted and analyzed key revenue drivers and partner profitability.• Identified and targeted new retail partners, while fostering existing relationships to expand sales and distribution opportunities.• Implemented business development strategy to ensure revenue targets/profitability are met or exceeded.

•Support category strategy by focusing on assortment and promotional planning processes.•Plan and execute category assortment. Analyze and recommend items to add to and remove from the category assortment. Support the development of control label items.•Promotional planning and execution. Select items for promotional use while negotiating with vendor base to agree upon promotional costs and/or marketing support. Select promotional price, create sales forecast and analyze post ad performance.•Develop pricing strategy. Analyze competitive, market and supplier trends to create regular shelf price. Ensure control label pricing is in-line with national brand prices. Negotiate item costs with vendors to achieve maximum profit.•Work closely with supply chain to ensure correct inventory levels are delivered to retail outlets.•Support and participate in store communication ensuring category goals are met. •Set and achieve new goals in order to improve company performance•Participate and lead in team discussions, continually building team synergy and innovation

• Develop complete and accurate buying/business plans and communicate the plans to General Merchandise managers, marketing teams, and inventory teams.• Assist with developing and supporting advertising programs. Provide analysis and recommendation with regards to the development of marketing plans• Consolidate and analyze historical data and provide results and recommendations to support future endeavors.• Participate in the preparation of various merchandise procurement systems worksheets. Assist in the production of information packages for domestic and overseas suppliers. Monitor and follow-up with domestic and import vendors ensuring accurate and complete information is being exchanged.• Research market trends and competitive businesses to develop category expertise and a complete understanding of the market• Develop and review product knowledge training programs and implement the programs through business and field support.• Communicate with the field to ensure the objectives of the buying team are accomplished