Brand Strategy + Creative WritingClient Work: Google, Fidelity, Warner Media, The Metropolitan Museum of Art, Pepsico, Columbia University, Getty Images, Burton, Wildlife Conservation Society, Garnett Hill, Wolff Olins, BBMGAreas of Expertise: - Messaging Strategy: mission, brand purpose, positioning, and experience principals that serve as shorthand for market approach and strategy- Messaging Tools: manifestos, campaign development, websites, video scripts, employee engagement, sales collateral - Executive Speechwriting: leadership narratives to articulate vision, strategy, and values with impact- Messaging Framework: brand books, comm's and style guides that empower teams (or agency partners) to connect clearly and consistently