Dave Passmore Email & Phone Number

Toronto, Ontario, Canada

Heading up STACKT's new venture, STACKTˣ - a community ecosystem built for small businesses toget more. More opportunities. More resources. More access. We are getting more for small businesses so they can succeed both online and in person through our STACKT Xccelerator Program. We are expanding across Canada to continue our support for small businesses in your community.

Toronto, Ontario, Canada

Clients included: Proactiv, Sinai Health Foundation, Co-operators, Element Fleet Management & MaRS Discovery District.Developed and implemented the rebranding of Co-operators, including brand architecture development, logo redesign and an integrated brand campaign, resulting in a 3% market increase in unaided brand awareness.Redesigned and launched Element Fleet Management’s website including product feature roadmap development, information architecture design and analytics strategy resulting in increased conversion.Project managed the visual design, UX, UI & IA of Sinai’s e-commerce platform through Shopify and developed an Instagram Shopping campaign to drive an increase in charitable donations.Managed vendor relationships and negotiated contracts, resulting in cost savings of 25% on external resources.Conducted regular project status meetings and presentations to both direct team and senior-level management, ensuring transparent communication with all stakeholders.Managed the development of a product marketing campaign for proactiv’s line of skin care, including an integrated marketing campaign and full product line packaging redesign by leveraging customer research and user testing.

Toronto, Ontario, Canada

Clients included Aeroplan, Sobeys & Novartis.Project managed 20+ cross-functional professionals across planning, creative, analytics, technology, and operations in CRM marketing strategy development for the airline, grocery and healthcare verticals.Built a growth and retention strategy for Novartis through partnerships and SEM by evaluating data inputs, analyzing customer segmentation and generating journey maps, driving an 83% increase in the customer base.Managed an integrated customer retention strategy for the brand re-launch of Aeroplan rewards, resulting in the client’s executive team reprioritizing digital marketing as the primary growth driver.Served as the agency lead for Sobeys in partnership with the Olympics, overseeing external agencies and six internal cross-functional teams and flawlessly executing the campaign, resulting in a 55% increase in revenue.Implemented process improvements; driving efficiency, increasing profitability and lowering our error rate by 7%.Elevated my four direct reports' skills and capabilities through supportive leadership, offering guidance and a fresh perspective to aid their decision-making.

Toronto, Canada Area

Clients included RBC & Chick-fil-A.Developed the strategy and product lifecycle of custom SaaS, which leveraged data, AI and RBC branch staff inputs to personalize advertising content and build customer loyalty, driving uptake in engagement by 53%.Conducted customer segmentation analysis (behavioural, attitudinal, demographic, and dwell time) to develop a strategy to increase viewership at RBC’s new concept branches, which increased monthly reach by 7,080%.Responsible for the success and advancement of a team of 4 direct reports, including one-to-one mentorship, identifying growth opportunities, and providing real-time feedback for improvement.Built a comprehensive business case for senior leaders detailing the cost-benefit of RBC adopting Developed a compelling business case for RBC's CMO, demonstrating the value of adopting Cineplex's SaaS, resulting in more relevant customer marketing campaigns for RBC and a 25% revenue boost for Cineplex.Managed the growth and sustainability of a $5.1 million portfolio, including P&L review, budgeting and revenue forecasting and obtaining defined goals, objectives and KPIs on a monthly, quarterly and annual basis.

Toronto, Canada Area

Developed the strategy and design lifecycle of custom app software, which leveraged data, AI and RBC branch staff inputs, to personalize advertising content and build customer loyalty; driving uptake in engagement by 53%Conducted customer segmentation analysis (behavioural, attitudinal, demographic, and dwell time) to develop a strategy to increase viewership at RBC’s new concept branches, which increased monthly reach by 7,080%.Developed go-to-market strategies and business plans for RBC & Chick-fil-A products, including big-picture strategy, SWOT analysis, editorial calendars, and opportunity roadmaps, leveraging in-retail digital advertising, interactive/experiential activations and web application development.

Toronto, Canada Area

Clients included PC Financial, RECO, CeraVe, Swiss Natural, AcneFree, & Ontario Science Centre. Acted as a digital advisor developing search engine optimization and social and online ad strategy for CeraVe, driving higher brand loyalty and increasing the customer base by 37%.Produced a paid social growth strategy for PC Financial by analyzing engagement results and applying test and learn plans (e.g. A/B testing), increasing the engagement rate from 1.9% to 2.9% and fans by over 48%.

Toronto, Canada Area

Client: Mercedes-BenzDeveloped digital & direct mail strategy to present to senior clients for the launch of multiple new products.Managed and implemented a Customer Loyalty Program and several eCRM campaigns, including building strategic briefs, analyzing customer segmentation and data to garner the best results.

Toronto, Canada Area

Clients included: BlackBerry, Canadian Olympic Team, Campbell’s, Bolthouse Farms.Implemented BlackBerry’s first customer lifecycle management program, which grew to 70 million customers in 21 countries (9 languages) via email and mobile push messaging (PIN), increasing unique click-throughs by 9.4%.Project managed the development and execution of a social live video response campaign for Bolthouse Farms, driving new product awareness, which helped to increase sales by 19% over the 5 month campaign period.Implemented a digital campaign for the Canadian Olympic Team, increasing YouTube views by 1,000%, a Twitter reach of over 8.5 million, over 100,000 additional likes on Facebook and increased traffic to Olympic.ca by 60%.

Toronto, Canada Area

Client: TELUS.Led the management and execution of TELUS’ Canada wide CRM program, including direct mail, email and online by writing creative briefs, developing timelines, managing inventory levels, and tracking budgets.

Toronto, Canada Area

Coordinated the development of a custom CMS for TELUS TV by managing internal teams to analyze the existing customer portal and develop strategic messaging to optimize usability and increase engagement.