B2B Marketing Manager
Kaplan Professional Education
• Led the RFP/RFI response efforts as well as proposal development (in collaboration with sales) • Led the university marketing effort, in marketing to both faculty and students• Worked in tandem with our sales team to help them sell more effectively and efficiently through strategic planning, website development, market research, videos, and compelling writing• Managed 13 of Kaplan’s product lines (for example, CFP® Certification, Insurance and Securities Licensing, and Insurance CE) transferring successes from one to the another• Handled key “specialty” projects such as leading major research efforts driving high-level decision making, producing a series of videos featuring Kaplan’s CEO, securing speaking engagements for the CEO, and conducting win/loss interviews