Dave Salsovic Email & Phone Number

Pittsburgh, PA, US

United States

• Managed project execution to ensure adherence to budget, schedule, and scope
• Developed and maintains project plans and delivers status updates to include information such as project objectives, risks and opportunities, schedules, resources, and work effort
• Monitored project financials and forecasts and communicates recommendations for optimization to project leadership
• Ensured that deliverables adhere to quality standards and processes
• Assigned duties, responsibilities, and spans of authority to project team
• Conducted internal and client-facing status meetings

• Responsible for managing direct-response digital campaigns including web design and development, Facebook, GDN, Display and LinkedIn ads aimed at SEO, lead generation and maximizing ROI
• Managed website creation process including defining project scope, determining business requirements, assigning resources, creating project schedule, and overseeing content, design, development and QA phases of.
• Worked cross-functionally and collaborated with account management, media, development and interactive teams to deliver successful direct-response and ROI campaigns
• Facilitated daily SCRUM meetings to determine and troubleshoot any roadblocks and to ensure proper resource allocation and processes to deliver effective digital marketing campaigns for over 25 clients
• Managed internal resource allocation to maximize productivity and profitability
• Ensured that all projects remained in scope, on budget and launched on time

• Responsible for developing, implementing and executing comprehensive and innovative marketing plans and events for Dick’s Sporting Goods, Field & Stream, Golf Galaxy, True Runner and Chelsea Collective to generate new.
• Manage content development of creative briefs and ensure project is on target and delivers against business needs including Digital Marketing programs, Social Media outlets, Mobile APP usage, Email messaging, In-Store.
• Work cross-functionally and collaborate with the project management team, creative, brand, print production, E-commerce, store operations, IT and other key stakeholders to develop and execute marketing collateral.
• Determine budget and manage forecasting for marketing elements that exceed $12.5 million
• Oversee creative production specs and processes to ensure timelines and deliverables are met
• Responsible for managing all assets of comprehensive marketing programs including Digital and Social Media elements, Email cadence and content development, Market Segmentation, In-Store sign kits, development of Web.

Pittsburgh, PA

• Project managed various marketing mediums including Digital Media, Social Media, Digital Banner Ads, Email Marketing, In-Store Signage and Events, Magazine Advertisements and Direct Mail that netted over $16 million in.
• Managed marketing content for web-based project management system to streamline processes and develop efficiencies that increased productivity by 30%
• Exceeded departmental goals by managing a 3 month marketing campaign that netted over $1.8 million in sales and over 13,000 total transactions
• Proactively developed process improvements that reduced project extension requests by 50%
• Took initiative to train, educate and roll out a marketing project management software to over 250 marketing associates
• Provided business-to-business client support for over 30 outside vendors to project manage In-Store Marketing deliverables including POP signage, digital media and interactive media to build brand equity and drive.

• Managed New Store planning process including Advertising, collaboration with Merchants and Visual Merchandising, pre-open strategies and post-open sales and inventory analysis
• Work cross-functionally with all levels of the organization including Marketing, Advertising, Merchandising, Visual Planning, Divisional Directors, District Managers and Store Operations
• Collaborated in weekly webinar meetings to analyze business development, advertising strategies, new store initiatives, in-store marketing and new product launches
• Responsible for directing New Store floor plan meetings to address space allocation, inventory management and regional assortment strategies
• Managed over 15 client relationships to ensure successful in-store events and product launches
• Communicated with Store Operations team during New Store openings to resolve product category flow, assortment expansion and monitor Advertised items

• Managed the replenishment process of vendor-to-store merchandising including information systems, supply chain management and store communication
• Communicated with vendors and supply chain partners regarding sales trends, shipping performance, new stores and promotional purchasing
• Utilized various reporting tools to analyze business trends including sales performance, inventory and market development
• Communicated with Merchants and planners regarding inventory management, buying strategies and sales forecast
• Executed merchandising strategies including new product launches, advertising sales and brand

• Created and implemented a successful business that provided professional computer and technical support to off-campus Penn State students
• Managed all aspects of business development including strategic marketing, advertising, research and customer relationship management

• Developed and implemented a long-term marketing campaign to promote advertising sales
• Managed the sales of Board, In-Ice and Scoreboard advertisements
• Surpassed departmental sales goals by achieving more than $25,000 in net revenues
• Created and purchased media spots including print, online and signage advertisements
• Presented customized advertising proposals to prospective clients