I partner with global business-to-consumer companies, focused on leading brands and new digital attackers across industries including financial services, consumer retail, hospitality and technology industries. Together, we set and drive an ambitious (profitable) growth strategy and enable performance transformations on customer experience, customer-lifecycle management, traditional & digital marketing and sales / go-to-market. I also advise clients more broadly on issues such as strategy, organization, distribution, service operations, and a wide range of growth marketing and sales topics.I was based in Hong Kong for three years (2018-2021), where I led a variety of growth efforts for multinational and domestic clients across China, Japan, Korea and SE Asia.Prior to McKinsey, I worked for Starwood Hotels and American Express.