David Sikora Email & Phone Number

Melville, Ny

Melville, Ny

Stamford, Ct

• Designed, managed, and led development of custom analytics solutions across all dental professional brands and teams• Responsible for creating an analytics-driven culture that embraced innovation, collaboration, and simplification• Analyzed performance of sales, marketing, finance, and other cross-department programs using Cognos, Excel, VBA, and SQL• Led internal trainings on utilization and application of sales analytics tools and software, including Microsoft MapPoint• Developed individualized sales strategy plans for 100+ field reps to help drive increased year-over-year sales growth• Provided sales force sizing and structure support, sales quota methodology development, customer segmentation and profiling analyses, promotional effectiveness analyses, and customer attrition, acquisition, retention, and growth models

Wilton, Ct

• Performed statistical analyses including multiple regression, marketing mix modeling, ROI assessment, and price optimization• Interpreted model results and prepared analytical summaries with actionable insight and recommendations• Lived and worked in Bangalore, India for over two months to train employees on company data processing procedures

Wilton, Ct

• Processed large quantities of unformatted data into integrated databases utilizing IRI, Nielsen, and other syndicated sources • Created and managed databases for a variety of companies across several industries and countries• Designed and delivered custom PowerPoint presentations to share final results with customers and senior management

Master Of Business Administration (Mba), Management And Marketing

Bachelor Of Science, Business Administration