Dave W. Email & Phone Number

Los Angeles, CA, US

Los Angeles, California, United States

Independent publicity/marketing executive specializing in entertainment, film, sports, animation and awards campaigns.

Los Angeles, CA

• Manage and run all aspects of this full-service marketing agency consisting of publicity, promotions, digital/social media, media and creative advertising.
• Created strategy and oversaw the activation for over 60 targeted Hispanic marketing campaigns for such clients as Warner Bros Pictures, 20th Century Fox, Los Angeles Rams, NBC, Paramount Pictures, Sony Pictures.
• Executed campaigns which consistently over-delivered the key Hispanic audience and contributed to more than fifteen #1 box office openings including The Conjuring (biggest opening for R-rated horror film ever).
• Implemented all publicity and promotions programs including press days/junkets, PA tours, screenings, high-profile publicity stunts, and grassroots events, as well as national and regional promotions.
• Spearheaded the creation of original creative advertising materials including: trailers, tv spots, radio spots, online and print ads.
• Produced engaging, relevant digital & social media content and buzz-worthy influencer marketing campaigns for clients such as the Los Angeles Rams, NBC’s World of Dance, and more.

• Guided over 50 feature film campaigns, creating new and original publicity campaign strategies tailored to each individual film. Executed and supervised all aspects of publicity campaigns for film releases by Walt.
• Led and implemented strategic campaigns for full-service national publicity team consisting of publicists on both coasts, as well as photo editors and assistants in addition to project unit publi- cists, photographers.
• Collaborated closely with field publicity, national promotions and other synergistic lines of busi- ness companywide.
• Responsible for creating effective publicity materials including press kits, photography, EPKs, broadcast clips, production notes and press releases.
• Directed targeted marketing campaigns and recruited & supervised specialty agencies including Hispanic, African-American, faith & family and sports specialists.
• Established strong relationships with talent, filmmakers, agents, publicists and press.

Burbank

• One of the original show producers during the debut launch of the show on NBC. Served as an integral part of the team that successfully piloted this nationally syndicated show and advanced its ratings into one of the.
• Managed the Film Department that administered bookings of celebrity interviews, red carpet events, film festivals, set visits, and in-studio interview appearances.
• Produced and wrote film segments for the show.
• Cultivated strong industry relationships with all major studios including Walt Disney Studios, SonyPictures, 20th Century Fox, Warner Bros Pictures and Universal Pictures.
• Led the show’s coverage of major awards shows such as Academy Awards, Golden Globe Awardsand SAG Awards as well as film festivals such as Cannes, Sundance and Toronto.

Los Angeles Metropolitan Area

• Arranged bookings of top film and music celebrity talent for all shows throughout this global entertainment network covering E! News Daily, On E!, Talk Soup, Live Academy Awards cov-erage, Live Golden Globe Awards.
• Established strong relationships with all major film studios, record labels and PR agencies.