Lead Web Technologist
Current• Successfully launched company’s new global website, which involved migrating from WordPress to Sitecore and a new tech stack• New global website awarded 🏆 2023 Best SaaS Website 🏆 - received top accolade in its category based on seven criteria: Design, Ease of Use, Copywriting, Interactivity, Use of Technology, Innovation and Content• Translated new site into 4 languages to support companies global expansion using Smartling• Implemented Coveo’s AI-powered intelligent site search to provide better user experience, increased engagement, and improved site performance• Successfully migrated from Google Analytics to PiwikPro Analytics for improved reporting and to become compliant with data privacy regulations such as GDPR, CCPA, and HIPAA• Made the company website Web Content Accessibility Guidelines (WCAG 2.1) A compliant• Implemented consent management system (CookiePro) to comply with GDPR guidelines• Successfully implemented Mutiny on new company website, enabling personalized content delivery and A/B testing for continuous optimization• Implemented Qualified chat on new company website, elevating customer engagement through real-time, personalized interactions to drive conversions and foster meaningful connections• Optimized overall website page speed to mid 90’s from low 70’s• Increased the website's SEO authority score to 72 from 58• Improve SEO site health to mid 90’s utilizing SEMrush & Siteimprove reports• Enhanced form tracking using Marketo API to capture and store query strings & referral data• Developed video engagement tracking utilizing YouTube & Vimeo API, capturing % watched then passed this data into Marketo using the Marketo API • Developed Website Dashboards to automate real-time reporting for new global site, using Piwik PRO analytics system