David A. Email & Phone Number

New York, United States

* Manage direct reports and assist with the growth and development of junior team members across the East Coast by contributing to internal resources and ad hoc knowledge sharing when opportunities arose. * Assist with product development and internal process rollouts by participating in Alpha/Beta tests and providing recommendations and feedback throughout the year.* Help grow strategic accounts by leading the RFP process, campaign creation and client communication as well as performance optimization implementations and incremental revenue outreach.* Recognized internally for leading the East Coast team in terms of incremental revenue added to campaigns during key months in both Q3 2023 and Q3 2024.

New York, United States

* Set-up, optimized, and oversaw advertising campaigns while acting as lead point of contact for all client communication post-sale. * Executed the accurate tracking and reporting of data related to campaign delivery and provided detailed audience insights and optimization recommendations along with pacing updates and wrap reporting. * Supported account cultivation and growth efforts, managing a portfolio of 20-30 strategic client initiatives at a time and was internally recognized for leading the US market in terms of incremental revenue added to active campaigns in Q4 2022.* Managed all political campaigns for the business during an election year, handling both local and national campaigns of varying size and budget.* Assisted with the 2022 intern program by assisting with the onboarding and training for the east coast interns and managing one direct report throughout the duration of the program.

Washington D.C. Metro Area

* Led political operations for the US during the 2020 cycle, accommodating more than $40m in political revenue in October. Trained various teams on political best practices, as well as related systems, platforms and processes leading up to the election.* Made detailed recommendations about processes and strategies to tackle ad hoc requests and improve existing workflows. * Applied knowledge of excel and other programs to build tools that enhance efficiency across multiple teams and clients. * Made time to support junior team members and provide guidance and instruction where necessary.

Washington D.C. Metro Area

* Applied extensive knowledge of MiQ creative specs and best practices to consistently and quickly address various types of requests. This included uploading complex ad types, extensive troubleshooting in multiple platforms, and implementing trackers in Xandr, DV360, GCM360, Celtra, Jivox, POLAR, The Trade Desk, Sizmek, among others. * Provided detailed recommendations and direction to teamsfor ad hoc requests and instances where specific technical attention is required to deliver around unique constraints. * Provided first-level support to junior team members regarding technical issues and implementation. * Maintained knowledge of industry trends and emerging ad-tech, regularly sharing learnings with teammates, leading ad hoc training sessions, mentoring junior team members, identifying new training topics proactively, maintaining internal guides and wikis, and creating tools/guides to be leveraged by the team and external departments. * Provided granular technical support to long-standing clients and high-priority engagements encountering roadblocks or critical issues, coordinating troubleshooting efforts with client teams as well as 3rd- and 4th-party partners.

Washington D.C. Metro Area

* Applied strong understanding of advertising campaign best practices and POLITICO products to ensure successful activation and fulfillment of client campaigns.* Launched, monitored, and optimized digital campaigns in DFP and other ad servers; analyzed data from DMP and other analytics platforms.* Managed QA for creative assets, and troubleshot technical or performance issues.* Analyzed and reported on advertising operations metrics including general performance to assess campaign effectiveness.* Oversaw maintenance of reports including runsheets, campaign pacing, and inventory forecasting.* Developed defined areas of specialty within Audience Solutions product suite and serve as the team's subject matter expert for all newsletters.

Washington D.C. Metro Area

* Worked closely with Account Management team and clients to insure successful activation and fulfillment of advertising campaigns.* QA'd creative assets and troubleshot any technical and performance issues.* Launched, monitored and optimized digital campaigns in DFP and other ad servers.* Analyzed performance of advertising campaigns and products.* Assisted with audience insights using a DMP and other analytics platforms.* Maintained runsheets, campaign pacing, and inventory forecasting reports.* Liaised with Design department to insure placement of print advertising.* Assisted with evaluation, implementation and administration of ad tech platforms.