David is a broad skilled international business professional with 20+ years of expertise in Commercial Business Management, Business Development, Marketing and Strategy with Global Top 10 blue chip FMCG organisations; viz. Unilever, Duracell, Mondelez International, Fonterra Brands, United Biscuits and Coca-Cola.He has significant expertise in managing Developing Markets, Categories, Brands and Distributors spanning the Middle East, Africa, Levant, Iran and South Asia.Delivering Country and Category P&L’s is one of his key strengths. He has successfully achieved business turnaround through driving the philosophy of the virtuous cycle. He is innovative and extremely proficient in developing and executing Strategic Business Plans.One of the key strategic initiatives he pioneered as Head of Strategy for the Middle East at Mondelez, was leading and steering a multi-cultural leadership team in building a JV in Saudi Arabia. This helped unleash the potential of the Mondelez business in Saudi Arabia achieving 2x revenue growth in 5 years driven by route to market efficiencies. David is a strategic and passionate markeeteer with a can do attitude. He has built his marketing expertise over 15+ years across different marketing functions where he has successfully lead multi brand portfolio’s and created brand value through Strategic Equity initiatives, Creative Communication (using traditional and digital media), Experiential Marketing programmes, new launches and new market entries.He has the ability to influence decisions at all levels of management within matrix organization structures. He’s a collaborator who enjoys mentoring and coaching direct and indirect cross-functional teams in multinational environments with attention to people development.