• New Product Launch• Big Box HQ Retail Sales Calls• Presentations / Promotion Events / Seminars• Price Strategy and Analysis• Budget Planning and Tracking• Market Specific Planning• Shelf Management• Category Management• Reporting• Program Evaluation• Distributor/Broker Performance

Diageo, United Distillers & Vintners, NA, Stamford, CT 1984 - 1999Portfolio Manager, Premium and Aged Spirits, IDV-NA, Ft Lee, NJ Northeast &Atlantic RegionDeveloped and executed national and local strategies, establish budgets, priorities and growth opportunities in 6 states with 17 direct and indirect reports with sales in excess of $140MM, contributing $26.4MM in corporate profits after AMP with an operating budget of $2.8MM.• Delivered 13% increase in sales for Smirnoff after 5 years of flat or decline.• Created and executed Lemon Twist on-premise programs resulting in 148% increase in distribution.• Developed the corporate national promotions plan which streamlined and increased efficiency of existing procedures and eliminating duplication with cost savings of 30%.• Designed and executed a budget tracking system which simplified prior procedures, saving time for our field sales force and delivering programs on budget. • Consolidated distributor network that resulted in an increase in sales of 8%.• Developed the corporate local business plan format streamlining the planning process.• Key member in the design of the corporate sales information system and directed training throughout entire region.• Created and tested promotions and sales plans for all new brand introductions.• Ran Seminars and Tastings at key events as well as Colleges including The Culinary Institute of America