Chief Communications And Marketing Officer
CurrentLead a team of communication, marketing and research professionals for a statewide education trade association. Portfolio of responsibilities includes strategic planning, marketing, business development, research, media relations, social media, video and multimedia, production of a major trade publication, and executive communications. Promoted in 2020 from director of communications, marketing and research.Key contributions: Managed a market research project that resulted in… Show more Lead a team of communication, marketing and research professionals for a statewide education trade association. Portfolio of responsibilities includes strategic planning, marketing, business development, research, media relations, social media, video and multimedia, production of a major trade publication, and executive communications. Promoted in 2020 from director of communications, marketing and research.Key contributions: Managed a market research project that resulted in structural organizational changes and a greater focus on member outreach. Developed "The School Board Member Experience," a website that offers a behind-the-scenes look at running for school board. Created an annual communications workshop that has included participants from NBC Nightly News, POLITICO, Harvard, Yale and Columbia Universities. Ghostwrote and/or placed op-eds in The New York Post, The New York Daily News, Newsday, Times Union, Rochester Democrat & Chronicle, Syracuse Post Standard. Developed a video news magazine to promote positive educational stories. Launched an online polling service that increased member engagement and media coverage. Show less