David Ayrapetyan Email & Phone Number

Redlands, California, United States

Redlands, California, United States

• Worked cross-functionally with stakeholders to deliver innovative initiatives that build relationships with partners and users
• Coordinated media tracking and reporting functions, including earned media mentions and quarterly performance reports
• Developed strategies to amplify the voice of customers and their use of Esri technology through various advocacy activities
• Measured brand sentiments using social analytics tools and translated findings into ideas, strategies and recommendations

Riverside, California, United States

• Organizational Behavior (Business 107)
• Instructed two weekly discussion sections for 100+ students that reviewed lectures and facilitated analysis of required readings
• Monitored student attendance and participation during section and graded various assignments which students submitted
• Hosted weekly office hours to clarify students’ questions and concerns regarding course materials and assignments
• Met with professor of the course on a weekly basis to assess student performance and effectiveness of instruction

Riverside, California, United States

• Redesigned 8-week engagement program for 500+ admitted students on Slack, retaining 80% of admitted students
• Defined detailed program requirements by analyzing student research surveys, releasing 40+ challenges and prizes
• Collaborated with stakeholders to define key strategies and program success metrics, 20% churn and 70% weekly participation rate
• Partnered with faculty and staff to release a prioritized roadmap and iterate on MVPs based on feedback, exit rating of 4.7/5.0

Riverside, California, United States

• Facilitated a start-up entrepreneurial team by extensively researching customer segments, market size and competitors
• Constructed and continually developed a quantifiable value proposition and detailed 20-page commercialization plan
• Conducted interviews with 25 potential stakeholders to gauge the viability of the service and identify its market segment

Riverside, California, United States

• Selected from 1,700 undergraduate Business students to engage in a team of 15 ambassadors who represent the Business school
• Acted as a liaison at various networking functions to executive fellows, industry leaders, students, faculty, and the dean
• Held weekly office hours for students to inquire about academic progress and career opportunities

Riverside, California, United States

• Provided on-site event support for School of Business information at various recruitment events
• Collaborated with the Director of the Undergraduate Business Program to develop a training handbook for new ambassadors
• Converted handbook content into visual and interactive mediums to serve as marketing material for the Ambassador program
• Expanded outreach strategies to build stronger relationships with 800+ first-year Business students

Riverside, California, United States

• Collaborated extensively with Campaign Manager to develop campaign positioning and messaging strategy
• Created social media posts around crucial issues that targeted 10,000+ voters and promoted grassroots movement
• Networked with city locals to gain insight regarding their needs and what they desired from city government
• Integrated video content and interactive stories on social media platforms to engage 1,000+ followers

• Updated shared documents with resident information, service requests and equipment checkouts
• Processed and released thousands of postal packages to residents and departmental staff
• Provided residence hall and campus apartment tours to groups of prospective students and family members
• Gathered feedback from students regarding assimilation to college and shared information about campus resources

• Served as an Orientation Leader for 12 Student Orientation and Family Orientation sessions
• Assisted over 6,000 first-year students in assimilating to campus life and gave tours to 2,500 family members
• Listened to student concerns regarding assimilation to college and shared information about campus resources
• Engaged various campus partners cross-functionally to organize presentations and activities for students during 2-day program

• Supervised a group of 65-70 freshman students residing in the university residence halls
• Organized recreational and educational programs that enhanced the freshman experience
• Enforced university and housing policies, and documented violations in incident reports
• Responded to emergency situations involving alcohol/drug use, violence, and resident suicide ideation

City Of Industry

• Acquired skills in visual marketing and merchandising of retail products across various departments
• Sharpened organizational skills and managed a variety of detailed tasks during each shift
• Employed persuasive techniques to register over 100 customers for rewards programs and store credit accounts
• Completed thousands of weekly price changes and markdowns to increase store revenue

City Of Industry

• Inspected and packaged various soft-gels and dietary supplements
• Prepared and filed paperwork pertaining to quality control and client orders
• Disinfected workspace regularly to keep products safe from dirt and debris

Master Of Business Administration - Mba

Bachelor Of Science - Bs, Business Administration, Marketing