Leadership of the UK’s leading Shooting Sports Distributor. Full P&L ownership for the group with responsibilty for strategic planning through to execution. Focusing on driving clarity of purpose, organisational alignment, creating the conditions and measures for an empowered team to improve their performance and deliver against SMART meaningful goals, whilst paving the way for both short and long term success.Part of Beretta Holdings, the Italian Industrial which its remarkable story began in 1526. Beretta Holdings products blend prestige of renowned brands, attention to detail and uncompromising commitment to quality.

* 2022 - Led the exit from LDC Private Equity ownership to a trade buyer.* 2020 - Promoted to Chief Executive Officer after 9 years as Sales & Marketing Director (6 of which were Private Equity owned).Chief Executive Officer with responsibility for :* Manufacturing operations in the UK and USA.* Staff in the UK, USA, Spain, China and Germany.* 100+ staff in 5 countries.• Manage executive and administrative processes. • Drive product and business development.• Lead strategic planning and product development.* Sales, Exports and marketing efforts to 90+ countries.

* December 2017 - Became a Statutory Director.* May 2017 - Ensured a successful exit of one of the groups businesses to a trade buyer. * April 2017 - promoted to the main Board.* October 2014 was part of the Senior Management Team in a Private Equity backed MBO, acquiring two businesses from a FTSE 100 corporate owner.* Full P&L ownership for Sales, Marketing and Shipping.* Full Time managerial role managing a team that deliver to the market a diverse product portfolio with contrasting sales and customer channels (B2C and B2B), and marketing models (Pull & Push).* Managing close customer relationships and the development and delivery of the “go to market” strategies, that create strong value propositions in both mature and emerging markets across the globe. * Lead the Sales and Marketing strategy roadmap to include New Product Development from conception, design, rationalization, Brand positioning, Internal & External Communications, Sales Planning, Pricing, Forecasting and Shipping.

* Manage and develop the business activities for the Field Sales team; ten direct reports.* Oversee the management of major high street stores and chains such as Harrods, JD Sports, Debenhams, Shop Direct, John Lewis, Next, Argos and TKMAX.* Ensure that the field sales team have clearly established sales goals, aligned with global and corporate initiatives.* Responsibility for the implementation of sales programs, managing the execution whilst optimising sales mix and profitability.* Execute corporate objectives, set & track team KPI’s; whilst working with senior stake holders across the business matrix, to develop, manage and execute robust strategies by product and category type. * UK & Ireland territory management, aligning business unit initiatives to ensure strategic revenue growth whilst maintaining brand positioning and achieving financial goals.* Ownership of the account management process, using strong distribution and differentiation strategy to ensure the right product, at the right time, is in the right store.