David Basinger Email & Phone Number

Raleigh, Nc, Us

Raleigh, Nc, Us

As a Paid Media Strategist, I manage diverse client portfolios to enhanceretention and achieve high Net Promoter Scores (NPS) through customizedstrategies. I design and execute integrated cross-channel digital marketingcampaigns, ensuring alignment with client objectives and key performanceindicators (KPIs). Additionally, I lead organizational testing and processimprovements by leveraging emerging technologies, conducting trainingsessions, and overseeing beta programs and third-party partnerships.• Enhanced client engagement and achieved measurable results across multipleplatforms by creating and implementing innovative digital marketingstrategies.

Raleigh, Nc, Us

In this position, I led multi-channel campaigns across Paid Search and PaidSocial, optimizing strategies for each stage of the sales funnel. Iconducted daily performance analyses, adjusted strategies to align withclient objectives, and generated transparent performance reports.Furthermore, I managed weekly, monthly, and quarterly client consultationson strategy and results, coordinating with internal teams to ensure tailoreddigital marketing execution.• Elevated client performance and agency revenue by executing high-levelstrategies across a diverse portfolio, resulting in substantial improvementsin client outcomes and increased Monthly Recurring Revenue (MRR).

Greenville, North Carolina, Us

At Red Shark Digital, I designed and executed search, social, andprogrammatic campaigns across digital platforms, ensuring a unifiedstrategy. I also analyzed performance metrics for actionable insights,optimized ads, keywords, and landing pages weekly, and adjusted bids andbudgets to maximize ROI.• Boosted campaign performance through analysis and continuous optimizationof ads, extensions, audiences, keywords, text, images, landing pages, bids,and budgets.• Improved client engagement and transparency by generating 65-80 detailedmonthly reports on all active accounts, ensuring clients remained

I successfully improved shop efficiency and service standardsin this role by implementing daily operating procedures. I enhanced brand visibility by strategically designing promotional content for social media andwebsites. By coordinating with seven vendors, I managed inventory to ensuretimely product replenishment. Additionally, I recruited and trained eightemployees to consistently meet high-quality standards.• Enhanced client relationships and maintained premium service environmentby cultivating a culture of excellence in customer service.• Streamlined shop operations, enhancing efficiency throughdevelopment and implementation of comprehensive standard operatingprocedures for daily management.

Arlington, Virginia, Us

As an Active Duty Servicemember, I developed leadership skills in providingdirection and training while excelling in roles beyond my level withsustained productivity and success. I gained logistics and planningexperience by creating 2-4 weekly routes for the transportation of personneland equipment.• Earned an Honorable Discharge, two Certificates of Achievement, and theArmy Achievement Medal for exemplary service and outstanding performance in challenging environments.