Jay Sherman Email & Phone Number

Raleigh, North Carolina, United States

• Partner with Paid Media Strategists to understand client business goals and synthesize holistic digital marketing strategy into a strategic plan for success on Paid Search.
• Create campaigns across Google Ads and Microsoft Advertising designed to support overall client business goals, including targeting, budgeting, bid strategies, and ad copy and creative assets, and measurement tactics
• Analyze, assess, and diagnose the performance of campaigns regularly to stay apprised of trends and opportunities for optimizations
• Translate analytical insights from the data into ongoing recommendations and plans for revising the campaign strategy and performing regular account optimizations
• Continually perform optimizations across ad targeting, copy and creative assets, bidding, budgeting, and channel mix to improve performance over time
• Communicate regularly with clients, both scheduled and ad hoc, on performance trends, updates and progress on tests and optimizations being done in campaigns, and plans and timelines for upcoming client work

Dallas, Texas, United States

• Translate the client’s marketing business needs into functional specifications while communicating project-related risks and possible solutions
• Curate and maintain project documentation to ensure that it complies with standards while providing direction for development teams
• Contribute to testing plans and user acceptance testing utilizing tools such as Microsoft Excel, SQL, Adobe Experience Manager, and proprietary Epsilon technology
• Identify and research any data discrepancies while escalating issues to other team members when necessary
• Developed a consulting presentation over 5 weeks with a team of 7 that provided recommendations for an internal Epsilon team on how to improve their client’s loyalty onboarding communications

Dallas-Fort Worth Metroplex

• Executed 2 tournaments per week with a team of 4 and stayed in constant communication during tournament play to solve issues and work together to create a successful event
• Monitored pace-of-play and made rulings correctly and accurately to ensure tournaments progressed timely and with integrity
• Ensured all aspects of tournaments were planned and accounted for through assessing course conditions, course marking, hole locations, scoring, and registration

Dallas, Texas, United States

• Adapted to quickly-changing situations to fulfill work responsibilities and meet customer demands
• Resolved customer conflicts and day-to-day issues in a timely manner while maintaining a calm and cordial demeanor
• Contributed to team success by performing in various roles during peak demand hours to consistently meet the needs of customers

Atlanta, Georgia, United States

• Advised clients on how to best proceed with shots by analyzing environmental and situational factors such as wind direction, slope, and distance
• Developed customer service skills by anticipating needs of clients through preparing club selection, raking bunkers, and filling divots
• Communicated and collaborated with other caddies to ensure all duties were fulfilled while providing clients with the best playing experience

Bachelor Of Business Administration - Bba, Business Analytics And Supply Chain Management

Magna Cum Laude

Bachelor Of Arts - Ba, Music

Magna Cum Laude

High School Diploma