- Execution of national merchandising programs throughout all 11 departments- Collaborate with management and sales teams to seamlessly and efficiently deliver all merchandising programs on time and on budget

• Identified an untapped business opportunity and created, managed and operated 4 vape stores with gross revenue exceeding $2 million annually• Developed brand positioning and a unique customer-centric approach to separate us from retail and internet competitors• Built staffing plan, recruited and hired a staff of 12, including management and sales personnel• Created digital content to build market share and maximize customer engagement• Used public relations strategies to secure appearances on all 4 Boston TV Network News Shows, NPR and a front-page story in The Boston Globe• Identified an efficient POS System and developed inventory management practices• Managed P&L and KPIs to make business decisions based on sound financial judgements• Successfully transitioned locations/assets to new ownership 12/2021; Corporation investigating new business opportunitiesHelped found the Massachusetts Smoke Free Association to help educate the public, media and politicians on the benefits of using vape products to replace combustible tobacco. Ultimately hired a Boston lobbying firm to support MASFA's efforts.

• Launched a successful, new business model for ad agencies, utilizing senior-level Freelance Artists, Copywriters, Media Planners, allowing us to compete with larger ad agencies• Supervised 11 associates and prioritized agency workflow to meet deadlines• Successfully led new business development effortsAnnualized, Capitalized Billings Exceeded $8 Million for clients including Applebee's, Bertucci's, Chili's, Friendly's, Backyard BBQ Superstores, international breeder Charles River Laboratories, Onguard Bike Locks and U Promise College Tuition Savings Plan.

• Responsible for Strategic Planning including Creative, Media and Budgeting for businesses representing $5 million in billings. • My clients included Applebee’s, TCBY Yogurt, Charles River Laboratories and White Cliffs Residences & Country Club with Gary Player-Designed Golf Course.

• Account Executive on General Electric’s Aircraft Engine Business Group, Bay State Gas and BankEast New England. • Responsible for monitoring all agency jobs from inception to completion, leading weekly agency-wide meetings with account/creative teams. • Assisted the Production Manager with all aspects of print and broadcast production.