David Birrell

David Birrell Email and Phone Number

B2B | B2C | Project Manager | Business Development | Strategy - Fuel Industry expertise @
David Birrell's Location
Greater Melbourne Area, Australia
David Birrell's Contact Details

David Birrell work email

David Birrell personal email

About David Birrell

I am a commercially focussed senior executive with significant experience in developing strategy and improving business outcomes within Operational and Franchise activities, across the Retail and B2B Commercial sectors. I have extensive experience in managing positive business turnarounds, initiating and driving change to achieve business growth and a strong focus on the bottom line.My early career development has been grounded across sales, marketing, customer relationships, franchise development and international business development.Particular strengths are my drive and energy, communication skills, and executive leadership qualities. I have broad experience in managing diverse teams, developing and sustaining key commercial relationships, and leading large businesses.Specialties: Executive level leadership, strategy development and implementation, change management, driving profitability, franchise management, motivating and managing large teams.

David Birrell's Current Company Details
Self-employed

Self-Employed

B2B | B2C | Project Manager | Business Development | Strategy - Fuel Industry expertise
David Birrell Work Experience Details
  • Self-Employed
    Business Development Consultant - Australian Fuel Industry
    Self-Employed Jan 2022 - Present
    Using over 40 years in Senior roles and experience within all sectors of the Australian Fuel Industry, I can provide guidance, leadership and support across all areas of the Fuel business, including :> day to day operation and profit optimisation, > business start-up and diversification, > optimal business modelling,> all aspects of business development, and> customer management,across Whole of Business, Retail Sales, Convenience Sales, Wholesale Sales and Operations across all business segments.
  • Ampol Australia
    National Sales Manager
    Ampol Australia Oct 2020 - Nov 2021
  • Caltex Australia
    Business Development
    Caltex Australia Apr 2012 - Oct 2020
  • United Petroleum
    General Manager
    United Petroleum Jun 2011 - Feb 2012
  • Reliance Petroleum Pty Ltd
    Managing Director
    Reliance Petroleum Pty Ltd Aug 2007 - Mar 2011
  • Bp Australia Pty Ltd
    National Retail Operations Manager
    Bp Australia Pty Ltd Jun 2004 - Jul 2007
    BP Australia owns and operates 225 retail service stations throughout Australia. BP also provides a variety of fuels and lubricants directly to commercial customers, from the mining industry to road transport, rail, marine and construction, and also has interests in Exploration, Refining, Supply and Logistics. It is part of the global BP Group, based in the UK.This role assumes full control of all BP’s Australian retail operations activities incorporating 225 outlets and 1600 staff, in a highly competitive marketplace, with turnover of over $2 billion paAchievements include;• Strong annual profit growth despite the introduction of supermarkets into the petrol business.• Implemention of the successful launch of BP’s newest Convenience offer– Wild Bean Cafe, into selected BP Retail outlets. At the time considered to be the latest innovation within the Industry.• Led a business turnaround to successfully implement BP Australia’s introduction into Retail Company management.
  • Bp Australia Pty Ltd
    National Franchise Manager
    Bp Australia Pty Ltd Feb 1998 - Jun 2004
    This role is accountable for the development of, and profitable, safe and efficient operation of, all of BP Australia’s Franchise operations. The scale of the role was 200+ retail outlets, with 22 key multi site franchisees across Australia. Turnover was c. $200 million pa, with a capital spend of $50 million pa.Achievements include:• Development and implemention of a Franchise strategy to consolidate all of BP’s retail service stations under 1 consistent method of operation, optimising standards and profitability. • Recruitment of all Franchisees and ongoing management of key Franchisee relationships• Recruitment of BP support team and ongoing motivation and management of a high performing unit.• Achieved record profits for the BP's retail business. Growth of 35% versus previous business model.

David Birrell Skills

Organizational Design Strategic Leadership Retail Marketing Operational Excellence Business Coaching Consulting Change Management Profit Maximization

David Birrell Education Details

Frequently Asked Questions about David Birrell

What company does David Birrell work for?

David Birrell works for Self-Employed

What is David Birrell's role at the current company?

David Birrell's current role is B2B | B2C | Project Manager | Business Development | Strategy - Fuel Industry expertise.

What is David Birrell's email address?

David Birrell's email address is db****@****.com.au

What schools did David Birrell attend?

David Birrell attended Monash University.

What skills is David Birrell known for?

David Birrell has skills like Organizational Design, Strategic Leadership, Retail Marketing, Operational Excellence, Business Coaching, Consulting, Change Management, Profit Maximization.

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