David Birrell work email
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David Birrell personal email
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I am a commercially focussed senior executive with significant experience in developing strategy and improving business outcomes within Operational and Franchise activities, across the Retail and B2B Commercial sectors. I have extensive experience in managing positive business turnarounds, initiating and driving change to achieve business growth and a strong focus on the bottom line.My early career development has been grounded across sales, marketing, customer relationships, franchise development and international business development.Particular strengths are my drive and energy, communication skills, and executive leadership qualities. I have broad experience in managing diverse teams, developing and sustaining key commercial relationships, and leading large businesses.Specialties: Executive level leadership, strategy development and implementation, change management, driving profitability, franchise management, motivating and managing large teams.
Self-Employed
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Business Development Consultant - Australian Fuel IndustrySelf-Employed Jan 2022 - PresentUsing over 40 years in Senior roles and experience within all sectors of the Australian Fuel Industry, I can provide guidance, leadership and support across all areas of the Fuel business, including :> day to day operation and profit optimisation, > business start-up and diversification, > optimal business modelling,> all aspects of business development, and> customer management,across Whole of Business, Retail Sales, Convenience Sales, Wholesale Sales and Operations across all business segments.
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National Sales ManagerAmpol Australia Oct 2020 - Nov 2021 -
Business DevelopmentCaltex Australia Apr 2012 - Oct 2020
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General ManagerUnited Petroleum Jun 2011 - Feb 2012 -
Managing DirectorReliance Petroleum Pty Ltd Aug 2007 - Mar 2011
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National Retail Operations ManagerBp Australia Pty Ltd Jun 2004 - Jul 2007BP Australia owns and operates 225 retail service stations throughout Australia. BP also provides a variety of fuels and lubricants directly to commercial customers, from the mining industry to road transport, rail, marine and construction, and also has interests in Exploration, Refining, Supply and Logistics. It is part of the global BP Group, based in the UK.This role assumes full control of all BP’s Australian retail operations activities incorporating 225 outlets and 1600 staff, in a highly competitive marketplace, with turnover of over $2 billion paAchievements include;• Strong annual profit growth despite the introduction of supermarkets into the petrol business.• Implemention of the successful launch of BP’s newest Convenience offer– Wild Bean Cafe, into selected BP Retail outlets. At the time considered to be the latest innovation within the Industry.• Led a business turnaround to successfully implement BP Australia’s introduction into Retail Company management.
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National Franchise ManagerBp Australia Pty Ltd Feb 1998 - Jun 2004This role is accountable for the development of, and profitable, safe and efficient operation of, all of BP Australia’s Franchise operations. The scale of the role was 200+ retail outlets, with 22 key multi site franchisees across Australia. Turnover was c. $200 million pa, with a capital spend of $50 million pa.Achievements include:• Development and implemention of a Franchise strategy to consolidate all of BP’s retail service stations under 1 consistent method of operation, optimising standards and profitability. • Recruitment of all Franchisees and ongoing management of key Franchisee relationships• Recruitment of BP support team and ongoing motivation and management of a high performing unit.• Achieved record profits for the BP's retail business. Growth of 35% versus previous business model.
David Birrell Skills
David Birrell Education Details
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B Sc
Frequently Asked Questions about David Birrell
What company does David Birrell work for?
David Birrell works for Self-Employed
What is David Birrell's role at the current company?
David Birrell's current role is B2B | B2C | Project Manager | Business Development | Strategy - Fuel Industry expertise.
What is David Birrell's email address?
David Birrell's email address is db****@****.com.au
What schools did David Birrell attend?
David Birrell attended Monash University.
What skills is David Birrell known for?
David Birrell has skills like Organizational Design, Strategic Leadership, Retail Marketing, Operational Excellence, Business Coaching, Consulting, Change Management, Profit Maximization.
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David Birrell
Perth, Wa3alyka.com.au, alyka.com, alyka.com.au -
1ubs.com
2 +121288XXXXX
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David Birrell
Director, Coach, David Birrell Dance Studio, Secretary, Examiner,Dance Masters International Association.Director Australian Dancing Board.Chairman, West Australian Australian Dancing Board Branch.Registered With WdcGreater Perth Area -
2au1.ibm.com, ibm.com.au
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