David Bradkin Criscitelli Email & Phone Number

Beverly Hills, CA, US

Los Angeles Metropolitan Area

Greater Los Angeles Area

• Directed a team of 25 focused on optimizing ad sales for Meruelo Media, managing over $65m in revenue
• Directly responsible for $8m in annual revenue from network and national accounts
• Established comprehensive partnership strategies to accelerate market share growth and limit key account attrition to less than 24%
• Produced revenue share 47% higher than audience share
• Developed and launched non-traditional revenue stream opportunities, including Rolling Loud Festival, Live Music Series, sound studio events, and proprietary concerts, leading to over $2M annually
• Managed diverse account portfolio across a broad spectrum of industry categories, including CPG, Telecom, Legal Services, Automotive (tiers 1-3), QSR, Beverage, Health, Financial, Tech

Greater Los Angeles Area

• Promoted to Sales Manager.
• Led a team of 11 Account Executives and four person sales operations team, providing coaching and mentorship to facilitate their professional growth and success
• Developed and implemented strategic sales plans that drove $20M+ in annual revenue, including broadcast, digital and event marketing initiatives
• Managed C-level relationships with key clients
• Built and maintained relationships with key clients, negotiating contracts and ensuring client satisfaction
• Analyzed market trends and competitor activities to identify areas of opportunity and potential threats and reported sales performance to senior management

As Digital Sales Manager, I successfully led digital sales and revenue generating strategies, contributing 10% of the total company revenue. By collaborating with cross-functional teams, I ensured a seamless integration of digital and on-air content, resulting in a more cohesive and engaging user experience. I implemented data-driven analytics to measure.