• Develop a deep understanding of the television landscape and media research, and how they interact• Assist in production of daily and regular reporting needs for the CNN and HLN brands, as well as competitive networks• Provide expert support to the CNN Public Relations team for the end of month/quarter performance, as well as ad-hoc reports such as debates, townhalls, primaries, etc to evaluate the CNN brand to external press• Deliver skilled analysis and metrics to the Politics team in DC bureau to facilitate understanding on how CNN produced events preform among audiences• Create, maintain, and clean various large-scale datasets• Provide support and recommendations for the CNN and HLN Executive Management Teams• Support the larger Research team in upfront and long range budget estimates• Extract and analyze data using Nielsen research software applications

• Analyze customer purchase cycles, booking patterns and demographics that aid executives in developing sales strategies and targeted marketing plans• Conduct audience segmentation, marketing mix models and other measurement analysis to help understand the profile of our customers who respond to specific media, marketing promotions and pricing offers• Perform ad-hoc reporting for revenue and marketing teams to analyze effective hotel pricing concepts, yield management optimization and selling strategies under any market conditions • Harness large volumes of data for development of reports and analysis with interpretation of results in business context including detailed findings and implications presented to key stakeholders at all levels • Helping understanding financial statements and profit/loss concepts to assist in financial analysis

• Team representative for grassroots marketing, fan engagement, community involvement

• Leverage SQL queries within Alteryx to prepare, blend, and analyze data for more complete findings.• Complete multivariate testing to identify optimal combination of key demographic components • Provide actionable recommendations based on predictive analysis using R statistical language in Alteryx• Create actionable visual reports of data analysis using Tableau • Meet with prospective clients to understand their market intelligence needs and recommend services • Utilize consumer habit data to identify optimal media campaigns• Analyze, consolidate and present data to team members in an organized, concise manner• Complete location analysis to help guide franchise expansion strategies• Examine consumer information and buying trends to access business opportunities that yield the highest ROI

• Oversee and coordinate event setup for a team of 15 Changeover Techs• Evaluate event specifications to identify layout need during each shift• Communicate and delegate tasks effectively• Ensure team is working efficiently to meet event deadlines• Review progress of event set up and adjust staffing levels if needed• Train and mentor new team members on proper procedures• Verify safety protocol is followed at all times• Review checklists to be sure all objectives were accomplished as specified• Coordinate with event/arena staff to avoid issues

• Generated traffic to the company’s websites and mobile applications.• Researched and created ad copy with the most potential for traffic and registrations• Ensured quality of work utilizing daily Data Reports• Selected as a top performer to establish an optimized lead generation structure leading to record high conversion rates• Conducted a review of advertising operations platform and recommended changes for improved employee efficiency