David Bucci Email & Phone Number

New York City

New York, New York, United States

• Develop a deep understanding of the television landscape and media research, and how they interact
• Assist in production of daily and regular reporting needs for the CNN and HLN brands, as well as competitive networks
• Provide expert support to the CNN Public Relations team for the end of month/quarter performance, as well as ad-hoc reports such as debates, townhalls, primaries, etc to evaluate the CNN brand to external press
• Deliver skilled analysis and metrics to the Politics team in DC bureau to facilitate understanding on how CNN produced events preform among audiences
• Create, maintain, and clean various large-scale datasets
• Provide support and recommendations for the CNN and HLN Executive Management Teams

Plantation, FL

• Analyze customer purchase cycles, booking patterns and demographics that aid executives in developing sales strategies and targeted marketing plans
• Conduct audience segmentation, marketing mix models and other measurement analysis to help understand the profile of our customers who respond to specific media, marketing promotions and pricing offers
• Perform ad-hoc reporting for revenue and marketing teams to analyze effective hotel pricing concepts, yield management optimization and selling strategies under any market conditions
• Harness large volumes of data for development of reports and analysis with interpretation of results in business context including detailed findings and implications presented to key stakeholders at all levels
• Helping understanding financial statements and profit/loss concepts to assist in financial analysis

Fort Lauderdale, Florida

• Team representative for grassroots marketing, fan engagement, community involvement

Miami/Fort Lauderdale Area

• Leverage SQL queries within Alteryx to prepare, blend, and analyze data for more complete findings.
• Complete multivariate testing to identify optimal combination of key demographic components
• Provide actionable recommendations based on predictive analysis using R statistical language in Alteryx
• Create actionable visual reports of data analysis using Tableau
• Meet with prospective clients to understand their market intelligence needs and recommend services
• Utilize consumer habit data to identify optimal media campaigns

Orlando, Florida Area

• Oversee and coordinate event setup for a team of 15 Changeover Techs
• Evaluate event specifications to identify layout need during each shift
• Communicate and delegate tasks effectively
• Ensure team is working efficiently to meet event deadlines
• Review progress of event set up and adjust staffing levels if needed
• Train and mentor new team members on proper procedures

Orlando, Florida Area

• Generated traffic to the company’s websites and mobile applications.
• Researched and created ad copy with the most potential for traffic and registrations
• Ensured quality of work utilizing daily Data Reports
• Selected as a top performer to establish an optimized lead generation structure leading to record high conversion rates
• Conducted a review of advertising operations platform and recommended changes for improved employee efficiency